RAZAAN, MUCHAMMAD NOOR (2023) PENGARUH INOVASI PELAYANAN, KUALITAS PELAYANAN DAN GREEN MARKETING TERHADAP KEPUASAN PELANGGAN (Studi pada Klinik Dokter Hub di Kemayoran). S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk menganalisis Inovasi Pelayanan, Kualitas Pelayanan dan Green Marketing terhadap Kepuasan Pelanggan Klinik DokterHub di Kemayoran. Populasi dalam penelitian ini adalah pelanggan yang pernah khitan di Klinik DokterHub di Kemayoran. Sampel yang digunakan adalah 100 responden. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuesioner. Metode analisis kuantitatif dengan menggunakan statistik. Alat yang digunakan untuk penelitian ini menggunakan SEM-PLS versi 3 tahun 2023. Penelitian ini membuktikan bahwa Inovasi Pelayanan positif dan signifikan pengaruhnya terhadap Kepuasan Pelanggan. Kualitas Pelayanan positif dan signifikan pengaruhnya terhadap Kepuasan Pelanggan. Green Marketing positif dan signifikan pengaruh nya terhadap Kepuasan Pelanggan. Kata Kunci: Inovasi Pelayanan, Kualitas Pelayanan, Green Marketing, Kepuasan Pelanggan ABSTRACT This study aims to analyze Service Innovation, Service Quality and Green Marketing on Customer Satisfaction at DokterHub Clinic in Kemayoran. The population in this study were customers who had been circumcised at the DokterHub Clinic in Kemayoran. The sample used is 100 respondents. Sampling method using purposive sampling. The data collection method uses a survey method, with the research instrument being a questionnaire. Quantitative analysis method using statistics. The tool used for this research uses SEM-PLS version 3 in 2023. This study proves that Service Innovation has a positive and significant effect on Customer Satisfaction. Service Quality has a positive and significant effect on Customer Satisfaction. Green Marketing has a positive and significant effect on Customer Satisfaction. Keywords: Service Innovation, Service Quality, Green Marketing, Customer satisfaction
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ 23 037 |
| NIM/NIDN Creators: | 43119210106 |
| Uncontrolled Keywords: | Inovasi Pelayanan, Kualitas Pelayanan, Green Marketing, Kepuasan Pelanggan |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 27 Dec 2023 05:49 |
| Last Modified: | 27 Dec 2023 05:49 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/84932 |
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