PENGARUH LITERASI KEUANGAN, FINANCIAL TECHNOLOGY, DAN PERSEPSI KEMUDAHAN TERHADAP MINAT INVESTASI DI REKSA DANA (Studi Kasus Pada Generasi Milenial Kecamatan Cibitung)

Hardiyanti, Intan (2023) PENGARUH LITERASI KEUANGAN, FINANCIAL TECHNOLOGY, DAN PERSEPSI KEMUDAHAN TERHADAP MINAT INVESTASI DI REKSA DANA (Studi Kasus Pada Generasi Milenial Kecamatan Cibitung). S1 thesis, Universitas Mercu Buana - Menteng.

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Abstract

Studi ini meneliti tentang Pengaruh Literasi Keuangan, Financial Technology, dan Persepsi Kemudahan Terhadap Minat Investasi di Reksa Dana (Studi Kasus Pada Generasi Milenial Kecamatan Cibitung). Pendekatan penelitian ini adalah pendekatan kuantitatif melalui metode pengumpulan data menggunakan kuesioner. Sampel sebesar 100 responden. Metode penelitian ini menggunakan metode analisis data dengan menggunakan SmartPLS 3.3.9 PLS merupakan salah satu metode statistic Structural Equation Model (SEM).Hasil penelitian ini membuktikan bahwa: (1) literasi keuangan berpengaruh terhadap minat investasi investor di reksa dana pada generasi milenial kecamatan cibitung; (2) financial technology tidak berpengaruh terhadap minat investasi investor di reksa dana pada generasi milenial kecamatan cibitung; (3) persepsi kemudahan berpengaruh terhadap minat investasi investor di reksa dana pada generasi milenial kecamatan cibitung. This study examines the Effects of Financial Literacy, Financial Technology, and Perceived Convenience on Investment Interest in Mutual Funds (Case Study In Millennial Generation, Cibitung District). This research approach is a quantitative approach through data collection methods using questionnaires. Sample of 100 respondents. This research method uses data analysis methods using SmartPLS 3.3.9 PLS is one of the Structural Equation Model (SEM) statistical methods.The results of this study prove that: (1) financial literacy affects investors' interest in investing in mutual funds in the millennial generation in Cibitung sub-district; (2) financial technology has no effect on investors' interest in investing in mutual funds in the millennial generation in Cibitung subdistrict; (3) perceived ease of influence on investors' interest in investing in mutual funds in the millennial generation in Cibitung sub-district.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43119110045
Uncontrolled Keywords: Literasi Keungan, Financial Technology, Persepsi Kemudahan, Minat Investasi, Reksa Dana. Financial Literacy, Financial Technology, Perceived Convenience, Investment Interest, Mutual Funds.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: WIDYA AYU PUSPITA NINGRUM
Date Deposited: 04 Dec 2023 05:47
Last Modified: 04 Dec 2023 05:47
URI: http://repository.mercubuana.ac.id/id/eprint/84548

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