PENGARUH PENGETAHUAN, KEAMANAN, DAN PERSEPSI RISIKO TERHADAP MINAT BERINVESTASI EMAS DIGITAL PADA GENERASI Z (Studi Kasus Mahasiswa FEB di DKI Jakarta)

MALASARI, RISMA ROS (2023) PENGARUH PENGETAHUAN, KEAMANAN, DAN PERSEPSI RISIKO TERHADAP MINAT BERINVESTASI EMAS DIGITAL PADA GENERASI Z (Studi Kasus Mahasiswa FEB di DKI Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study was conducted to determine the effect of knowledge, security, and risk perception on digital gold investment interest in the Z Generation (Case Study of FEB Students in DKI Jakarta). The population in this study is Z Generation, students of the Faculty of Economics and Business, University in DKI Jakarta who have invested in digital gold. The sample used is 200 people, calculated based on Hair formula. The sampling method uses Non-Probability Sampling. The Methods of data collection using survey method, with the research instrument is a questionnaire. The method of analysis using the application of Structural Positive and Equation Model (SEM) Partial Least Square (smartPLS 3.0). This study proves that Knowledge has a positive effect on Digital Gold Investment Interest. Security has a positive effect on Digital Gold Investment Interest. Risk Perception has no effect on Digital Gold Investment Interest. Keywords: Knowledge, Security, Risk Perception and Interest in Investing Penelitian ini dilakukan bertujuan untuk mengetahui Pengaruh Pengetahuan, Keamanan, dan Persepsi Risiko Terhadap Minat Berinvestasi Emas Digital Pada Generasi Z (Studi Kasus Mahasiswa FEB di DKI Jakarta). Populasi dalam penelitian ini adalah Generasi Z, Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas di DKI Jakarta yang telah melakukan investasi emas digital. Sampel yang dipergunakan sebanyak 200 orang, dihitung berdasarkan rumus Hair. Metode penarikan sampel menggunakan Non-Probability Sampling. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuesioner. Metode analisis dengan meggunakan aplikasi Structural Positive and Equation Model (SEM) Partial Least Square (smartPLS 3.0). Penelitian ini membuktikan bahwa Pengetahuan berpengaruh positif terhadap Minat Berinvestasi Emas Digital. Keamanan berpengaruh positif terhadap Minat Berinvestasi Emas Digital. Persepsi Risiko tidak berpengaruh terhadap Minat Berinvestasi Emas Digital. Kata kunci: Pengetahuan, Keamanan, Persepsi Risiko dan Minat Berinvestasi

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 23 452
Call Number:	SE/31/23/488
NIM/NIDN Creators:	43118120056
Uncontrolled Keywords:	Pengetahuan, Keamanan, Persepsi Risiko dan Minat Berinvestasi
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 001 Knowledge/Ilmu Pengetahuan > 001.01-001.09 Standard Subdivision of Knowledge/Subdivisi Standar dari Pengetahuan 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.34 Programs for Digital Minicomputers/Program untuk Komputer Mini Digital 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.3 Artificial Intelligence/Kecerdasan Buatan > 006.33 Knowledge-Based Systems/Sistem Berbasis Pengetahuan > 006.331 Knowledge Acquisition/Akuisisi Pengetahuan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.6 Investment/Investasi 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 702 Miscellany of Fine and Decorative Art/Aneka Ragam tentang Kesenian, Aneka Ragam tentang Karya Seni > 702.8 Techniques, Precedures, Apparatus, Equipment, Materials/Teknik, Prosedur, Perlengkapan, Peralatan, Bahan > 702.89 Safety Measures/Keamanan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	28 Nov 2023 02:37
Last Modified:	29 Nov 2023 07:11
URI:	http://repository.mercubuana.ac.id/id/eprint/84365

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