Utami, Febriyana (2023) PENGARUH LITERASI KEUANGAN, PERSEPSI RISIKO, DAN MOTIVASI INVESTASI TERHADAP KEPUTUSAN INVESTASI PADA INVESTOR PASAR MODAL DI KELURAHAN MENTENG. S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, persepsi risiko, dan motivasi investasi terhadap keputusan investasi pada investor pasar modal di Kelurahan Menteng. Dalam penelitian ini menggunakan metode penelitian kuantitatif, data diperoleh dari kuesioner yang disebarkan secara online melalui penggunaan google formulir. Populasi dalam penelitian ini adalah masyarakat di Kelurahan Menteng yang berinvestasi di pasar modal. Sampel dalam penelitian ini adalah 100 responden, dimana menggunakan teknik snowball sampling untuk mengumpulkan data dari para responden. Teknik analisis data dilakukan dengan menggunakan aplikasi SmartPLS 4.0. Hasil penelitian ini membuktikan bahwa: (1) literasi keuangan berpengaruh positif dan signifikan terhadap keputusan investasi pada investor pasar modal di Kelurahan Menteng; (2) persepsi risiko berpengaruh positif dan signifikan terhadap keputusan investasi pada investor pasar modal di Kelurahan Menteng; dan (3) motivasi investasi tidak berpengaruh terhadap keputusan investasi pada investor pasar modal di Kelurahan Menteng. This research aims to analyze the influence of financial literacy, risk perception, and investment motivation on investment decisions among capital market investors in Menteng Subdistrict. In this research, quantitative research methods were used, and data was obtained from questionnaires distributed online through the use of Google Forms. The population in this research are people in Menteng Subdistrict who invest in the capital market. The sample in this study was 100 respondents, and we used snowball sampling techniques to collect data from the respondents. Data analysis techniques were carried out using the SmartPLS 4.0 application. The results of this research prove that: (1) financial literacy has a positive and significant effect on investment decisions among capital market investors in Menteng Subdistrict; (2) risk perception has a positive and significant effect on investment decisions among capital market investors in Menteng Subdistrict; and (3) investment motivation has no influence on investment decisions among capital market investors in Menteng Subdistrict.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43119110059 |
| Uncontrolled Keywords: | Literasi Keuangan, Persepsi Risiko, Motivasi Investasi, Keputusan Investasi Financial Literacy, Risk Perception, Investment Motivation, Investment Decisions |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | WIDYA AYU PUSPITA NINGRUM |
| Date Deposited: | 24 Nov 2023 06:58 |
| Last Modified: | 24 Nov 2023 06:58 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/84301 |
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