ALDIAWAN, MUHAMMAD RITZ (2021) ANALISA DAN PERANCANGAN APLIKASI PEMASARAN BENGKEL BODY REPAIR BERBASIS WEB (STUDI KASUS: 12 BODY WORKS). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The development of information technology has been implemented in various types of businesses, one of which is the marketing of products or services, in order to simplify the company's business processes. One of the well-known body repair workshops in the Cipulir area, namely 12 Body Works, has many customers every day, but information on the existence of the workshop has not been reached by the wider community. This results in a slight loss in the marketing of the shop to customers. From these problems, we need a marketing application design that can minimize the occurrence of workshops in quiet customer conditions. The analysis and design of this application aims to assist the owner of 12 Body Works in marketing to customers, using SDLC (Software Development Life Cycle) structured system development modeling starting from the planning stage to the application design stage. So that this research can produce a marketing model design to customers that helps overcome the problem of increasing customer quantity. Key words: Application, Workshop Marketing, SDLC. Perkembangan teknologi informasi telah banyak diimplementasikan ke berbagai jenis usaha, salah satunya adalah pemasaran produk atau jasa, guna mempermudah proses bisnis perusahaan. Salah satu bengkel repair body yang terkenal di wilayah cipulir yaitu 12 Body Works yang memiliki pelanggan banyak setiap harinya namun informasi keberadaan bengkel belum terjangkau oleh masyarakat luas. Hal ini mengakibatkan sedikit kerugian dalam pemasaran bengkel kepada pelanggan. Dari permasalahan tersebut maka dibutuhkan sebuah rancangan aplikasi pemasaran yang nantinya dapat meminimalisir terjadinya bengkel dalam kondisi sepi pelanggan. Analisa dan perancangan aplikasi ini bertujuan untuk membantu pihak pemilik 12 Body Works dalam melakukan pemasaran kepada pelanggan, dengan menggunakan pemodelan pengembangan sistem terstruktur SDLC (Software Development Life Cycle) yang dimulai dari tahap perencanaan hingga pada tahap desain aplikasi. Sehingga pada penelitian ini dapat menghasilkan rancangan model pemasaran kepada pelanggan yang membantu mengatasi masalah peningkatan kuantitas pelanggan. Kata kunci: Aplikasi, Pemasaran Bengkel, SDLC
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 41816010106 |
| Uncontrolled Keywords: | Aplikasi, Pemasaran Bengkel, SDLC |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem > 003.5 Computer Modeling and Simulation/Model dan Simulasi Komputer > 003.54 Information Theory/Teori Informasi |
| Divisions: | Fakultas Ilmu Komputer > Sistem Informasi |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 03 Nov 2023 07:44 |
| Last Modified: | 03 Nov 2023 07:44 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/83806 |
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