THE RELATIONSHIP OF HALAL CERTIFICATION, ONLINE REVIEW TOWARD RE-PURCHASE INTENTION AND RELIGION BELIEF AS AN INTERVENING VARIABLE ON YOUNG MUSLIM CONSUMER (CHATIME CASE STUDY)

HUMAIRATUNNISAA, HANNY (2021) THE RELATIONSHIP OF HALAL CERTIFICATION, ONLINE REVIEW TOWARD RE-PURCHASE INTENTION AND RELIGION BELIEF AS AN INTERVENING VARIABLE ON YOUNG MUSLIM CONSUMER (CHATIME CASE STUDY). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Chatime is a teahouse that has bubble inside the drink coming from Taiwan. Chatime open the store in Indonesia since 2011, and in 2019 Chatime had registed the product to get halal certification. Indonesia is the largest muslim religion, so that’s why having halal product in here is a must. The news about chatime just got the halal certification was blow up on social media, and many influencer gave a review about the product and it’s effecting their followers to buy again the product. The purpose of this paper is to analyze the relationship of halal certification and online review that can effecting chatime consumer to repurchase the product. The paper uses causal research that aims to know about The Relationship of Halal Certification, Online Review toward Re-purcchase Intention and Religion Belief as Intervening Variable. Evidence support by collecting the data with questionnaire and take Indonesian consumer (Chatime consumer) as a population and the number population is unknown. The sample method that uses for this paper is purposive sampling technique and using Lemeshow calculation to determine the number of samples and the result need 100 samples or respondent in order to obtain more representative data. The PLS method to analyze and describing the data. The result of the study indicates that Halal Certification has positive and significant effect to Re-purchase Intention, Religion Belief and Online Review has positive and significant effect to Re-purchase Intention, Online Review has positive and not significant result to Religion Belief, Religion Belief has positive and not significant result to Re-purchase Intention. Keywords: Halal Certification, Online Review, Re-purchase Intention, Religion Belief, Chatime

Item Type:	Thesis (S2)
NIM/NIDN Creators:	43117010282
Uncontrolled Keywords:	Halal Certification, Online Review, Re-purchase Intention, Religion Belief, Chatime
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.2 Relationship with the Community/Hubungan Perpustakaan dengan Masyarakat 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.3 Relationship with Other Educational Institutions/Hubungan Perpustakaan dengan Lembaga Pendidikan 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.8 Relationships with Government/Kerja Sama Perpustakaan dengan Pemerintah
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	30 Oct 2023 03:48
Last Modified:	31 Oct 2023 01:17
URI:	http://repository.mercubuana.ac.id/id/eprint/83516

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