Pengaruh Trust, Perceived Ease of Use, Perceived Usefulness dan Social Influence terhadap Decision to Use Mobile Banking (Study Pada Bank BCA KCU Pondok Indah)

SIAHAAN, TRESSA YOLANDA (2021) Pengaruh Trust, Perceived Ease of Use, Perceived Usefulness dan Social Influence terhadap Decision to Use Mobile Banking (Study Pada Bank BCA KCU Pondok Indah). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study is aimed to analyze the factors that influence the Decision to Use mobile banking services. The independent variabels are formulated based on the preliminary survei and the results prevuous researches, covering: trust, perceived ease of use, perceived usefulness and social influence. This study uses SEM data analysis techniques and PLS is used to maintain the data processing. The population of this study are costumers having used mobile banking services at Bank BCA KCU Pondok Indah. The sample size of this study is 200 repondents applying Hair formula. The results show that each one of trust, perceived ease of use, and perceived usefulness has a positive and significant influence on the decision to use mobile banking services. Meanwhile, the social influence has no insignificant influence on the decision to use mobile banking services. The managerial recommendations to increase the decision to use mobile banking servives are: to increase the users’ privacy, to increase the users’ proficiency, to increase the efficiency of the system that the users are able to use it at any time and at any place, as well as to increase the users’ recommendation for others to use the system. Keyword: Trust, Perceived Ease of Use, Perceived Usefulness, Social Influence, Decision to Use. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi pengambilan keputusan menggunakan layanan mobile banking. Variabel independen pada penelitian ini adalah Trust, Perceived Ease of Use, Perceived Usefulness dan Social Influence yang didapatkan dari beberapa literatur penelitian terdahulu dan hasil pra survei. Penelitian ini menggunakan teknik analisis data SEM dengan pengolahan data menggunakan PLS. Populasi pada penelitian ini yaitu nasabah pengguna layanan mobile banking pada Bank BCA KCU Pondok Indah dengan jumlah sampel sebesar 200 yang diperoleh dengan menggunakan rumus Hair. Data primer diperoleh dengan penyebaran kuesioner melalui google form kepada responden yang telah diketahui akunnya. Hasil penelitian menunjukkan bahwa variabel Trust, Perceived Ease of Use, Perceived Usefulness berpengaruh secara signifikan dan positif terhadap variabel Decision to Use. Sedangkan variabel social influence memiliki pengaruh yang tidak signifikan terhadap variabel Decision to Use. Saran manajerial yang diajukan untuk meningkatkan penggunaan mobile banking adalah: memperbaiki tingkat privasi pengguna, meningkatkan kemahiran pengguna dalam memanfaatkan sistem aplikasi, meningkatkan efisiensi system aplikasi sehigga dapat digunakan dimana saja dan kapan saja, serta meningkatkan kesediaan pengguna untuk merekomendasikan pemanfaatan system aplikasi kepada pihak lain. Kata Kunci : Kepercayaan, Persepsi Kemudahan, Persepsi Manfaat, Pengaruh Sosial, Keputusan Menggunakan

Item Type:	Thesis (S2)
NIM/NIDN Creators:	55118120113
Uncontrolled Keywords:	Kepercayaan, Persepsi Kemudahan, Persepsi Manfaat, Pengaruh Sosial, Keputusan Menggunakan
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer > 005.75 Specific Types of Data Files and Databases/Jenis Spesifik File Data dan Pangakalan Data > 005.759 Full-Text Database Management Systems/Sistem Manajemen Database Teks Penuh 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia 100 Philosophy and Psychology/Filsafat dan Psikologi > 100. Philosophy and Psychology/Filsafat dan Psikologi > 106 Organizations and Management Philosophy/Organisasi dan Manajemen di Bidang Filsafat
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	24 Oct 2023 04:22
Last Modified:	24 Oct 2023 04:22
URI:	http://repository.mercubuana.ac.id/id/eprint/83157

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