Pengaruh Website quality dan electronic word of mouth terhadap trust untuk mendorong keputusan pembelian produk melaui Berrybenka (Studi Kasus : Konsumen Berrybenka)

MIRZA, MUHAMMAD (2021) Pengaruh Website quality dan electronic word of mouth terhadap trust untuk mendorong keputusan pembelian produk melaui Berrybenka (Studi Kasus : Konsumen Berrybenka). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the influence of website quality, electronic word of mouth, trust, and purchasing decisions. The object of this study was Berrybenka consumers, and the specified number of sempel was 210 respondents using a calculation method based on the heir formula multiplied by 5. Purposive sampling sample withdrawal method, data collection method using questionnaire, and data analysis using Partial Least Square (PLS). The results of the study are known that quality websites affect purchasing decisions, electronic word of mouth affects purchasing decisions, trusts influence purchasing decisions, trust influences purchasing decisions, quality websites affect trusts, electronic word of mouth affects trusts, trusts play a role mediating quality websites on consumer, trusts play a role in mediating electronic word of mouth to consumer decisions. Keywords: Website quality,electronic word of mouth,, trust, purchase decision Penelitian ini bertujuan menganalisis pengaruh website quality, electronic word of mouth, trust, dan keputusan pembelian. Objek penelitian ini adalah konsumen Berrybenka, dan jumlah sempel yang ditentukan adalah 210 responden dengan menggunakan metode perhitungan berdasarkan rumus heir yang dikalikan 5. Metode penarikan sampel purposive sampling, metode pengumpulan data menggunakan kusioner, dan analisis data menggunakan Partial Least Square (PLS). Hasil penelitian diketahui bahwa website quality berpengaruh terhadap keputusan pembelian, electronic word of mouth berpengaruh terhadap keputusan pembelian, trust berpengaruh terhadap keputusan pembelian, trust berpengaruh terhadap keputusan pembelian, website quality berpengaruh terhadap trust, electronic word of mouth berpengaruh terhadap trust, trust berperan memediasi website quality terhadap keputusan konsumen, trust berperan memediasi electronic word of mouth terhadap keputusan konsumen. Kata kunci: Website quality, electronic word of mouth, trust, keputusan pembelian

Item Type: Thesis (S2)
NIM/NIDN Creators: 55118120019
Uncontrolled Keywords: Website quality, electronic word of mouth, trust, keputusan pembelian
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.91 Influence of Physical Environment and Conditions/Pengaruh Lingkungan dan Kondisi Fisik > 155.911 Influence of Sensory Stimuli/Pengaruh Stimuli Sensori
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.91 Influence of Physical Environment and Conditions/Pengaruh Lingkungan dan Kondisi Fisik > 155.915 Influence of Climate/Pengaruh Iklim
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 23 Oct 2023 07:01
Last Modified: 23 Oct 2023 07:01
URI: http://repository.mercubuana.ac.id/id/eprint/83070

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