SARI, DESI ARINTA (2023) PERANCANGAN VISUAL IDENTITY PADA PERUSAHAAN BIDANG KONTRAKTOR PT TRI MULYA PERTIWI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
In the current era of globalization, as markets continue to evolve, numerous companies in the contractor sector have emerged, engaging in competitive efforts to capture consumer attention and drive product purchases. A robust character can effectively position a company's image, wherein visual identity holds paramount importance in enhancing its recognition among the public. The escalating intercompany competition has transformed visual identity into a distinct hallmark for each enterprise. Nevertheless, a significant portion of companies within the contracting sector remains relatively unknown to the broader populace due to suboptimal promotional endeavors. The Visual Identity Design for the Contracting Firm PT. Tri Mulya Pertiwi represents a creative endeavor aimed at devising a strategic approach for PT. TRI MULYA PERTIWI. The goal is to bolster positive customer perceptions and introduce a fresh visual identity for PT. TRI MULYA PERTIWI. This reimagined identity seeks to set the company apart from its rivals, resulting in heightened public awareness and improved recognition among those seeking asphalt road construction services. The design process encompasses the development of a logo identity, outlined in the Graphic Standard Manual, as well as the incorporation of complementary mediums such as logo boards, stationery, uniforms, helmets, vehicle decals, X-Banners, and mugs. Keywords : visual identity, logo, contractor, road construction Di era globalisasi sekarang ini, seiring dengan berkembangnya pasar lahirlah banyak perusahaan yang bergerak dibidang kontraktor yang saling bersaing untuk menarik perhatian konsumen agar membeli produknya. Karakter yang kuat dapat memposisikan citra perusahaan, yang mana identitas visual sangat penting untuk membuat citra perusahaan lebih dikenal masyarakat. Persaingan antar perusahaan yang semakin ketat membuat identitas visual menjadi ciri khas masing-masing perusahaan. Namun sebagian besar perusahaan bidang kontraktor masih belum dikenal oleh masyarakat luas karena promosi yang dilakukan belum maksimal. Perancangn Visual Identity Pada Perusahaan Bidang Kontraktor PT. Tri Mulya Pertiwi merupakan karya perancangan dengan merancang strategi kreatif PT. TRI MULYA PERTIWI sebagai upaya peningkat persepsi positif di mata pelanggan serta memperkenalkan identitas visual (visual identity) yang baru dari PT. TRI MULYA PERTIWI yang dapat membedakan dengan kompetitor agar lebih diketahui oleh masyarakat dan juga bagi para pencari jasa konstruksi pengaspalan. Karya perancangan meliputi identitas logo, yaitu Graphic Standard Manual dan penerapan media pendukung seperti logoboard, starionery, seragam, helm, stiker pada kendaraan, X-Banner dan mug. Kata Kunci : identitas visual, logo, kontraktor, pengaspalan jalan
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