COMMUNICATION BEHAVIOR OF KOREAN POP (K-POP) FAN COMMUNITY THROUGH SOCIAL MEDIA TWITTER (Case Study on BTS’s Fans, Indonesian ARMY Towards Fan-war Case Between Fandoms)

RIFI, ASSYFA BITA (2021) COMMUNICATION BEHAVIOR OF KOREAN POP (K-POP) FAN COMMUNITY THROUGH SOCIAL MEDIA TWITTER (Case Study on BTS’s Fans, Indonesian ARMY Towards Fan-war Case Between Fandoms). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The current K-Pop phenomenon can be felt almost in all over the world and one of them is Indonesia, where BTS is one of the most popular K-Pop groups today with ARMY as its fans. Twitter is one of the social media used to keep up with the latest information from K-Pop and it was recorded that in 2019 there were 6.1 billion tweets related to K-Pop on Twitter. The topics of K-Pop on Twitter are very diverse, such as the activities of K-Pop idols, idol and fan interactions, voting, and fan-war. Fan-war is a nuisance communication that often occurs on social media that happens between two or more fandoms who have different interests, views, and beliefs. This study aims to look at the communication behavior of the community of Korean Pop (K-Pop) fans through Twitter regarding fan-war cases between fandoms. The benefits of this study are to show the diversity of communication behaviors that humans can do as well as material for self-evaluation or introspection for K-Pop fans in communicating on social media. By using both communication behavior theory and new media for the base structure of this study. With case study and qualitative approach as the research methods, and in-depth interviews with representatives of Indonesian ARMY (INDOMY) was held to collect the information needed. The results of the study are the communication behavior shown by Indonesian ARMY (INDOMY) as part of the K-Pop community regarding fan-war cases between fandoms on Twitter classified into two types, covert behavior and overt behavior. Covert behavior means the response from the person to a stimulus is not clearly shown and cannot be overtly observed by the other. The response still limited to the attention, perceptions, knowledge, awareness, and the attitude. Meanwhile the overt behavior means the response from the person to a stimulus can be sensed or can be overtly observed by the other and in the form of action or practice. Keywords: communication behavior, K-Pop, Twitter, fan-war, new media

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