PENGARUH KEMAJUAN TEKNOLOGI, LITERASI KEUANGAN, DAN SIKAP KEUANGAN TERHADAP KEPUTUSAN INVESTASI GENERASI Z DI JAKARTA

SARI, YUNITA (2023) PENGARUH KEMAJUAN TEKNOLOGI, LITERASI KEUANGAN, DAN SIKAP KEUANGAN TERHADAP KEPUTUSAN INVESTASI GENERASI Z DI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of technological advances, financial literacy, financial attitudes on investors investment decisions. The population in this study is the Z generation in the Jakarta area. The sample used was 125 investors, calculated based on purposive sampling techniques. The sampling method using non-probability sampling technique. The data collection uses a survey method, with the research instrument being a questionnaire. The data analysis method uses Partial Least Square version 4.0. This study proves that technological advances has no effect on the investment decisions of generation Z. Financial literacy and financial attitudes have a positive and significant effect on the investment decisions of generation Z. Keywords: Technological Advances, Financial Literacy, Financial Attitudes, Investment Decisions, Behavioral Finance. Penelitian ini bertujuan untuk menganalisis pengaruh kemajuan teknologi, literasi keuangan, dan sikap keuangan terhadap keputusan investasi pada investor. Populasi dalam penelitian ini adalah generasi Z yang ada di wilayah Jakarta. Sampel yang dipergunakan adalah sebanyak 125 investor, dihitung berdasarkan teknik purposive sampling. Metode penarikan sampel menggunakan teknik non probability sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square versi 4.0. Penelitian ini membuktikan bahwa kemajuan teknologi tidak berpengaruh terhadap keputusan investasi generasi Z. Literasi keuangan dan sikap keuangan berpengaruh positif dan signifikan terhadap keputusan investasi generasi Z. Kata kunci: Kemajuan teknologi, Literasi Keuangan, Sikap Keuangan, Keputusan Investasi, Behavioral Finance.

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