ENAM VARIABEL YANG MEMPENGARUHI MINAT PENGGUNAAN MOBILE BANKING

SETIAWAN, STEFFI ODELIA (2023) ENAM VARIABEL YANG MEMPENGARUHI MINAT PENGGUNAAN MOBILE BANKING. S2 thesis, Universitas Mercu Buana - Menteng.

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Abstract

The increase in internet penetration in Indonesia which has reached 77.02% is not in line with the growth of Bank Mandiri mobile banking users to the number of customers which is still low. This study evaluates perceived ease of use, trust, compatibility, security, and convenience on intention to use M-banking with the mediation of perceived usefulness. This study distributed online questionnaires collected through social media and obtained 210 respondents in the Jabodetabek area. This research method uses quantitative with the Partial Least Square (PLS) - Structural Equation Modeling (SEM) method using the Smart PLS 3.0 program. The results state that perceived usefulness affects intention to use M-banking, perceived ease of use and trust affect perceived usefulness. Perceived usefulness variables can mediate perceived ease of use and trust in intention to use M-banking Keywords: perceived ease of use, perceived usefulness, trust, compatibility, security, convenience, intention to use mobile banking Peningkatan pada penetrasi internet di Indonesia yang telah mencapai 77,02% tidak sejalan dengan pertumbuhan pengguna mobile banking Bank Mandiri terhadap jumlah nasabah yang masih rendah. Penelitian ini mengevaluasi presepsi kemudahan, kepercayaan, kompatibilitas, keamanan, dan kenyamanan terhadap minat penggunaan M-banking dengan mediasi presepsi kegunaan. Studi ini mendistribusikan kuesioner online yang dikumpulkan melalui social media dan diperoleh 210 responden di wilayah Jabodetabek. Metode penelitian ini menggunakan kuantitatif dengan metode Partial Least Square (PLS) - Structural Equation Modeling (SEM) menggunakan program Smart PLS 3.0. Hasil penelitian menyatakan bahwa presepsi kegunaan berpengaruh terhadap minat penggunaan M- banking, presepsi kemudahan dan kepercayaan berpengaruh terhadap presepsi kegunaan. Variabel presepsi kegunaan dapat mewmediasi presepsi kemudahan dan kepercayaan terhadap minat penggunaan M-banking, Kata kunci: presepsi kemudahan, presepsi kegunaan, kepercayaan, kompatibilitas, keamanan, kenyamanan, minat penggunaan mobile banking

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