PENGARUH KUALITAS PRODUK BATU BARA, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN BATU BARA DI PT. ASMIN BARA BRONANG

SIREGAR, CLARA MEGANTARI PUTRI (2023) PENGARUH KUALITAS PRODUK BATU BARA, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN BATU BARA DI PT. ASMIN BARA BRONANG. S1 thesis, Universitas Mercu Buana - Menteng.

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Abstract

Indonesia merupakan negara dengan kekayaan sumber daya alam yang melimpah salah satunya adalah batu bara. Batu bara merupakan sumber energi yang mengalami pertumbuhan yang paling cepat di dunia dibandingkan gas, minyak, nuklir, air, dan sumber daya pengganti. Batu bara memainkan peran yang sangat penting selama berabad-abad, tidak hanya untuk membangkitkan listrik, namun juga merupakan bahan bakar utama bagi produksi baja dan pabrik semen, serta kegiatan-kegiatan industri lainnya. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga dan kualitas pelayanan terhadap keputusan pembelian batu bara di PT. Asmin Bara Bronang. Populasi dalam penelitian ini adalah konsumen dari PT. Asmin Bara Bronang. Sample yang dipergunakan adalah sebanyak 135 responden, dihitung berdasarkan indikator dikalikan 5. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah Partial Least Square. Penelitian ini membuktikan bahwa kualitas produk, harga dan kualitas pelayanan berpengaruh positif signifikan terhadap keputusan pembelian batu bara. Kata kunci: Kualitas Produk, Harga, Kualitas Pelayanan, Keputusan Pembelian, Batu Bara Indonesia is a country with abundant natural resources, one of which is coal. Coal is the fastest growing energy source in the world compared to gas, oil, nuclear, hydro and other alternative sources. Coal has a necessary role for centuries, not only for generating electricity, but also being the main fuel for steel, cement production and other industrial activities. This study aims to determine the effect of product quality, price and service quality on coal purchasing decisions at PT. Asmin Bara Bronang. The population in this research are consumers from PT. Asmin Bara Bronang and the sample used was 135 respondents, calculated based on the indicators multiplied by 5. The sampling method used purposive sampling. The data collection method uses a survey method, with the research instrument used is a questionnaire. The data analysis method used is Partial Least Square. This study proves that product quality, price and service quality have a significant positive effect on coal purchasing decisions. Keywords: Product Quality, Price, Service Quality, Purchase Decision, Coal

Item Type: Thesis (S1)
NIM/NIDN Creators: 43118110393
Uncontrolled Keywords: Kualitas Produk, Harga, Kualitas Pelayanan, Keputusan Pembelian, Batu Bara, Product Quality, Price, Service Quality, Purchase Decision, Coal
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MELATI CAHYA FITRIANI
Date Deposited: 21 Aug 2023 04:05
Last Modified: 21 Aug 2023 04:05
URI: http://repository.mercubuana.ac.id/id/eprint/80140

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