PERANCANGAN DESAIN UI/UX APLIKASI MOBILE EXPLORER.ID

KARUNIA, VIRA ANISA (2021) PERANCANGAN DESAIN UI/UX APLIKASI MOBILE EXPLORER.ID. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Explorer.ID mobile application is one of travel applications that provide open trip tours to many points of interests in various parts of Indonesia. The company is committed to partake in further enhancing the growth of digital tourism in Indonesia. With mobile application made available, Explorer.ID is hoping to expand its target consumers as well as implementing sustainable tourism concept to its trip packages along the way. After the author observes users’ habit while using Explorer.ID mobile application, there are many peculiarities within the mobile application that has left users confused. Some of the peculiarities is that; One, there’s not enough information provided regarding the payment methods. Two, how there’s no feature that enable users to control the contents they’re seeing as well as how inconsistent the UI elements itself; judging from the way it looks misshapen and somewhat unruly layout. With these peculiarities present, this proves that Explorer.ID mobile application hasn’t met the usability standard criteria. To resolve this problem, the author evaluate the mobile application thoroughly with heuristic usability criteria to find the main root of the problems and eliminate them completely for smooth running mobile application. This method is deemed trustworthy for new mobile applications development because this method generates criteria that corresponds with Jacob Nielsen’s Usability principles. Previous research analysis will also be implemented to build appropriate visual communication strategies when designing the UI/UX of Explorer.ID mobile application, such as choosing the right voice and tone for the micro copy to choosing the suitable font that best represent the users demographic and Explorer.ID’s own brand personality. Keywords : Mobile Application, User Interface, User Experience, Usability Aplikasi mobile Explorer.ID merupakan salah satu aplikasi travel yang menyelenggarakan open trip ke berbagai tempat di penjuru Indonesia yang bertujuan untuk mengikuti perkembangan pariwisata yang sudah berada di ranah digital. Dengan adanya aplikasi mobile, Explorer.ID berharap dapat memperluas target konsumennya serta menerapkan konsep pariwisata yang berkelanjutan. Setelah penulis mengamati kebiasaan para user selama menggunakan aplikasi mobile Explorer.ID, banyak hal-hal ganjil yang membuat user bingung saat menelusuri aplikasi tersebut seperti kurangnya informasi terkait metode pembayaran, tidak adanya fitur yang memberikan kontrol konten kepada user dan beberapa elemen UI yang tidak konsisten dari segi bentuk dan layout-nya. Dengan adanya masalah-masalah ini aplikasi mobile Explorer.ID belum memenuhi standar usability. Untuk solusi pada permasalahan ini penulis mengevaluasi menggunakan metode Heuristik usability pada rancangan UI/UX aplikasi mobile Explorer.ID. Metode ini dinilai cocok untuk pengembangan aplikasi mobile baru karena memberikan panduan kriteria UI/UX sesuai dengan prinsip Usability Jacob Nielsen. Hasil analisis penelitian juga akan diterapkan ketika membangun strategi komunikasi visual untuk perancangan, terutama pemilihan voice dan tone dari microcopy hingga pemilihan font yang paling sesuai dengan demografis maupun brand personality yang ingin ditunjukan Explorer,ID. Kata Kunci : Aplikasi mobile, User Interface, User Experience, Usability

Item Type: Thesis (S1)
NIM/NIDN Creators: 42317010028
Uncontrolled Keywords: Aplikasi mobile, User Interface, User Experience, Usability
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.5 General Purpose Application Programs/Program Aplikasi dengan Kegunaan Khusus
600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.05 Data Processing Computer Applications/Pengolahan Data Aplikasi Komputer
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 26 Jun 2023 03:20
Last Modified: 27 Nov 2023 02:45
URI: http://repository.mercubuana.ac.id/id/eprint/78485

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