HUBUNGAN ACTIVE SOCIAL MEDIA ENGAGEMENT DENGAN SUBJECTIVE WELL BEING REMAJA PENGGUNA MEDIA SOSIAL INSTAGRAM DI JAKARTA BARAT

MUHAMMAD, MUHAMMAD (2023) HUBUNGAN ACTIVE SOCIAL MEDIA ENGAGEMENT DENGAN SUBJECTIVE WELL BEING REMAJA PENGGUNA MEDIA SOSIAL INSTAGRAM DI JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the relationship between active social mediaengagement and subjective well-being among adolescents who use Instagramsocial media in West Jakarta. The number of respondents to this study were 150West Jakarta adolescents who use Instagram. The sampling technique used isconvenience sampling, namely determining the sample by selecting the samplefreely at the will of the researcher (Sugiyono, 2016). The research instrument used the active social media engagement measurement tool published by McCaypeet & Quan-Haase (2016), the Scale of Positive and Negative Experience(SPANE) measuring tool and the Flourishing Scale compiled by Diener, E., et al., ( 2009). Data analysis used in this study included normality tests, hypothesistesting and correlation tests between dimensions. Spearman's correlation test inthis study showed a significance value of 0.000 and a correlation value of 0.432indicating that the hypothesis is acceptable, namely the relationship betweenactive social media engagement and subjective well-being among youngInstagram users in West Jakarta. This relationship shows a positive relationship. In other words, a decrease/increase in active social media engagement (X) inadolescents is also followed by a decrease/increase in subjective well-being (Y) among young Instagram users in West Jakarta. Keywords: active social media engagement, subjective well being, West Jakartayouth, Instagram Penelitian ini bertujuan untuk mengetahui hubungan active social mediaengagement dengan subjective well being remaja pengguna media sosial Instagram di Jakarta Barat. Jumlah responden penelitian ini adalah 150 remajaJakarta Barat pengguna Instagram. Teknik sampling yang digunakan adalahconvenience sampling, yaitu penentuan sampel dengan cara memilih sampel secara bebas sekehendak peneliti (Sugiyono, 2016). Instrumen penelitianmenggunakan alat ukur active social media engagement yang dipublikasikan olehMcCay-peet & Quan-Haase (2016), alat ukur Scale of Positive and NegativeExperience (SPANE) dan Flourishing Scale yang disusun oleh Diener, E., et al., (2009). Analisis data yang digunakan dalam penelitian ini antara lain uji normalitas, uji hipotesis dan uji korelasi antar dimensi. Pengujian korelasi spearman dalam penelitian ini menunjukkan nilai signifikansi 0,000 dan nilai korelasi sebesar 0,432 yang menandakan bahwa hipotesis dapat diterima, yaituhubungan antara active social media engagement dan subjective well beingpadaremaja pengguna Instagram di Jakarta Barat. Adapun hubungan ini menunjukkanhubungan yang positif. Dengan kata lain menurun/meningkatnya active social media engagement (X) pada remaja diikuti pula dengan menurun/meningkatnyasubjective well being (Y) remaja pengguna Instagram di Jakarta Barat. Kata kunci: keterlibatan aktif media sosial, kesejateraan subjektif, remaja JakartaBarat, Instagram.

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