PERSONAL BRANDING USTADZ BUDI ASHARI PADA MEDIA SOSIAL FACEBOOK

HADROMI, MUHAMMAD FIRZA (2023) PERSONAL BRANDING USTADZ BUDI ASHARI PADA MEDIA SOSIAL FACEBOOK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Ustadz Budi Ashari is a religious figure who has a lot of experience in the field of da'wah, from preaching in mosques to television screens such as Trans 7. He spent his childhood in elementary and junior high school in East Java then continued his education at LIPIA Jakarta. The Islamic University of Medina, to be exact, the Faculty of Hadith and Islamic Studies was Ustadz Budi Ashari's choice to continue his education. He graduated with a cum laude predicate and is the best graduate at the University which is at the Center for Islamic Civilization. The theories supporting this research are Personal Branding, Social Media, and Image. The purpose of this study was to determine the basic uniqueness and relevance of Ustadz Budi Ashari's personal branding on Facebook social media. This research is a descriptive research with a qualitative approach. The paradigm used is Constructivism. The research subject is Ustadz Budi Ashari. Where researchers interviewed managers and followers of Ustadz Budi Ashari's Facebook media account. Based on the results of this study, Ustadz Budi Ashari's Personal Branding has uniqueness and relevance to improve his image on Facebook social media. Keywords: Personal Branding, Image, Religious Leaders, Social Media Ustadz Budi Ashari merupakan tokok agama yang memiliki banyak pengalaman dalam bidang dakwah, mulai dari dakwah di masjid-masjid hingga layer televisi seperti Trans 7. Beliau menghabiskan masa kecil SD dan SMP di Jawa Timur kemudian melanjutkan pendidikan di LIPIA Jakarta. Universitas Islam Madinah, tepatnya Fakultas Hadits dan Studi Islam menjadi pilihan Ustadz Budi Ashari untuk meneruskan pendidikan. Beliau lulus dengan predikat cumlaude dan merupakan lulusan terbaik di Universitas yang berada di Pusat Peradaban Islam tersebut. Teori pendukung penelitian ini adalah Personal Branding, Media Sosial, dan Citra. Tujuan penelitian ini adalah untuk mengetahui dasar kekhasan dan relevansi personal branding Ustadz Budi Ashari pada media sosial facebook. Penelitian ini merupakan sebuah penelitian deskriptif dengan pendekatan kualitatif. Paradiugma yang digunakan adalah Konstruktivisme. Subjek Penelitiannya yaitu Ustadz Budi Ashari. Dimana peneliti mewawancarai pengelola dan pengikut akun media Facebook Ustadz Budi Ashari. Berdasarkan hasil penelitian ini, Personal Branding Ustadz Budi Ashari memiliki kekhasanb dan relevansi untuk meningkatkan citra beliau di media sosial Facebook. Kata Kunci : Personal Branding, Citra, Tokoh Agama, Media Sosi

Item Type: Thesis (S1)
Call Number CD: FK/PR. 23 046
NIM/NIDN Creators: 44216010081
Uncontrolled Keywords: Personal Branding, Citra, Tokoh Agama, Media Sosi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.61 Interfacing and Communications for Specific Types of Electronic Computers/Antarmuka dan Komunikasi untuk Jenis Komputer Elektronik Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.62 Interfacing and Communications Protocols (Standards)/Tampilan Antarmuka dan Protokol Komunikasi (Standar)
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: MILA RISKA
Date Deposited: 15 May 2023 08:02
Last Modified: 22 May 2023 01:50
URI: http://repository.mercubuana.ac.id/id/eprint/77120

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