SURYAWAN, (2015) PENGARUH PROMOSI, LOKASI, PERSEPSI HARGA DAN MUTU LAYANAN TERHADAP CITRA MEREK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus : Alfamart Wilayah Tangerang). S2 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/551. 15 083 |
| Call Number: | TM/51/16/020 |
| NIM/NIDN Creators: | 55113120001 |
| Uncontrolled Keywords: | Promosi, Lokasi, Mutu Layanan, Persepsi Harga, Citra Merek, Keputusan Pembelian |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 06 Feb 2016 10:31 |
| Last Modified: | 13 Nov 2023 06:02 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/7693 |
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