STRATEGI MANAJEMEN RELASI TEAM MARKETING RUMAH SAKIT JAKARTA DALAM MEMBANGUN KEPERCAYAAN DAN REPUTASI PASIEN PADA MASA PANDEMI COVID-19

PUTRA, ADRIAN RISQULLAH HENDRI (2023) STRATEGI MANAJEMEN RELASI TEAM MARKETING RUMAH SAKIT JAKARTA DALAM MEMBANGUN KEPERCAYAAN DAN REPUTASI PASIEN PADA MASA PANDEMI COVID-19. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01 Cover.pdf Download (331kB) | Preview
Preview	Text (ABSTRAK) 02 Abstrak.pdf Download (120kB) | Preview
	Text (BAB I) 03 Bab 1.pdf Restricted to Registered users only Download (55kB)
	Text (BAB II) 04 Bab 2.pdf Restricted to Registered users only Download (101kB)
	Text (BAB III) 05 Bab 3.pdf Restricted to Registered users only Download (53kB)
	Text (BAB IV) 06 Bab 4.pdf Restricted to Registered users only Download (504kB)
	Text (BAB V) 07 Bab 5.pdf Restricted to Registered users only Download (43kB)
	Text (DAFTAR PUSTAKA) 08 Daftar Pustaka.pdf Restricted to Registered users only Download (46kB)
	Text (LAMPIRAN) 09 Lampiran.pdf Restricted to Registered users only Download (253kB)

Abstract

The existence of hospitals is important for the community because health is the main need in everyday life. It is known that we are currently faced with the COVID-19 virus outbreak. Some people are hesitant to come to the hospital for fear of contracting the virus, especially when the hospital is a place that handles COVID-19 patients. This study aims to determine how the Jakarta Hospital Relationship Management Strategy helped build reputation and patient trust during the COVID19 pandemic. This research uses a qualitative descriptive method with a constructivism paradigm, while collecting data through direct interviews. The results of this study are the relationship management strategy carried out by the Jakarta Hospital to increase trust and reputation by disseminating health information, the #rumahsakitjakartaaman Campaign, implementing health protocols, and presenting education on digital media, both social media and websites, thereby opening up easy access quickly as well as increasing the chances of an increase in visitors to the Jakarta Hospital based on data obtained every month. Keywords : Relationship Management, Public Relations, Reputation, Trust, COVID-19 Keberadaan rumah sakit penting bagi masyarakat karena kesehatan merupakan kebutuhan utama dalam kehidupan sehari-hari. Telah diketahui saat ini kita sedang dihadapkan dengan wabah virus Covid-19. Sebagian masyarakat saat menjadi ragu datang kerumah sakit karena takut tertular virus, apalagi rumah sakit tersebut merupakan tempat penanganan pasien Covid-19. Penelitian ini bertujuan untuk mengetahui bagaimana Strategi Manajemen Relasi Rumah Sakit Jakarta dalam membangun kepercayaan dan reputasi pasien pada masa pandemi Covid-19. Penelitian ini menggunakan metode deskriptif kualitatif dengan paradigma konstruktivisme, sedangkan pengumpulan data melalui wawancara secara langsung. Hasil dari penelitian ini adalah, strategi manajemen relasi yang dilakukan oleh Rumah Sakit Jakarta untuk meningkatkan kepercayaan dan reputasi dengan mensosialisasikan informasi kesehatan, Campaign #rumahsakitjakartaaman, penerapan protokol kesehatan, edukasi yang disajikan di media digital baik Sosial Media maupun Website, sehingga membuka akses yang mudah dan cepat serta meningkatkan peluang kenaikan pengunjung Rumah Sakit Jakarta berdasarkan data yang diperoleh setiap bulan. Kata Kunci : Manajemen Relasi, Public Relations, Reputasi, Kepercayaan, Covid19

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 23 057
Call Number:	SK/42/23/038
NIM/NIDN Creators:	44218110114
Uncontrolled Keywords:	Manajemen Relasi, Public Relations, Reputasi, Kepercayaan, Covid19
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.62 Interfacing and Communications Protocols (Standards)/Tampilan Antarmuka dan Protokol Komunikasi (Standar) 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.65 Computer Communications Networks/Jaringan Komunikasi Komputer
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	MILA RISKA
Date Deposited:	26 May 2023 03:46
Last Modified:	27 May 2023 04:13
URI:	http://repository.mercubuana.ac.id/id/eprint/76561

Actions (login required)

View Item