PENGARUH KUALITAS PELAYANAN, HARGA DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN TOKO KARYA BANGUNAN (Studi Pada Konsumen Toko Karya Bangunan di Joglo)

ARIF, MUHAMAD SIDIQ (2023) PENGARUH KUALITAS PELAYANAN, HARGA DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN TOKO KARYA BANGUNAN (Studi Pada Konsumen Toko Karya Bangunan di Joglo). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of the study was to determine the effect of service quality, price and customer satisfaction on customer loyalty. The study was conducted on 144 respondents in the Toko Karya Bangunan. Data analysis using the Smart-PLS method. The results showed that the quality of service provided by Toko Karya Bangunan was good. Likewise, the price is reasonable and customer satisfaction is high. Furthermore, it was found that service quality, price and satisfaction had a positive effect on customer loyalty. So the better the quality of service, price and satisfaction, the higher the customer loyalty for shopping at the Toko Karya Bangunan. Keywords: Service Quality, Price, Satisfaction, Costumer Loyalty. Tujuan penelitian adalah untuk mengetahui pengaruh dari kualitas pelayanan, harga dan kepuasan konsumen terhadap loyalitas pelanggan. Penelitian dilakukan terhadap 144 orang responden Toko Karya Bangunan. Analisis data menggunakan metode Smart-PLS. Hasil penelitian menunjukkan bahwa kualitas pelayanan yang diberikan oleh Toko Karya Bangunan sudah termasuk yang baik. Demikian pula halnya harga adalah wajar dan kepuasan yang di rasakan pelanggan sudah tinggi. Selanjutnya di temukan bahwa kualitas pelayanan, harga dan kepuasan berpengaruh positif terhadap loyalitas pelanggan. Jadi semakin baik kualitas pelayanan, harga dan kepuasan maka akan semakin tinggi loyalitas pelanggan untuk belanja pada Toko Karya Bangunan. Kata kunci: Kualitas Pelayanan, Harga, Kepuasan, Loyalitas Pelanggan.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 057
Call Number: SE/31/23/155
NIM/NIDN Creators: 43118110363
Uncontrolled Keywords: Kualitas Pelayanan, Harga, Kepuasan, Loyalitas Pelanggan.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer > 005.75 Specific Types of Data Files and Databases/Jenis Spesifik File Data dan Pangakalan Data > 005.759 Full-Text Database Management Systems/Sistem Manajemen Database Teks Penuh
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MILA RISKA
Date Deposited: 27 May 2023 06:01
Last Modified: 29 May 2023 07:48
URI: http://repository.mercubuana.ac.id/id/eprint/76513

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