MARJANAH, DESTI (2023) PENGARUH STRUKTUR MODAL, LIKUIDITAS DAN STRATEGI DIVERSIFIKASI DENGAN MENGGUNAKAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERATING TERHADAP NILAI PERUSAHAAN. S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh Struktur Modal, Likuiditas, Strategi Diversifikasi dengan menggunakan Ukuran Perusahaan sebagai Variabel Moderating terhadap Nilai Perusahaan. Struktur Modal diukur menggunakan Debt to Equity Ratio (DER). Likuiditas diukur menggunakan Current Ratio (CR). Strategi Diversifikasi diukur dengan menggunakan Herfindahl–Hirschman Index (HHI). Ukuran perusahaan diukur menggunakan Ln total Asset. Dan variabel dependen dalam penelitian ini, yaitu Nilai Perusahaan diukur menggunakan Tobin’s Q. Populasi dalam penelitian ini yaitu perusahaan Industri Barang Konsumen Primer yang terdaftar di Bursa Efek Indonesia (BEI) pada periode 2018 – 2021 berjumlah 20 perusahaan diambil selama 4 tahun penelitian (80 data). Teknik pengambilan sampel yang digunakan dalam penelitian adalah metode purposive sampling. Metode analisis data yang digunakan pada penelitian ini adalah analisis regresi linier berganda dengan bantuan program aplikasi SPSS 25. Hasil penelitian ini menunjukan bahwa (1) Struktur Modal berpengaruh negatif signifikan terhadap Nilai Perusahaan, (2) Likuiditas berpengaruh negatif signifikan terhadap Nilai Perusahaan, (3) Strategi Diversifikasi berpengaruh positif signifikan terhadap Nilai Perusahaan, (4) Ukuran Perusahaan mampu memoderasi pengaruh Struktur Modal terhadap Nilai Perusahaan, (5) Ukuran Perusahaan mampu memoderasi pengaruh Likuiditas terhadap Nilai Perusahaan, (6) Ukuran Perusahaan mampu memoderasi pengaruh Strategi Diversifikasi terhadap Nilai Perusahaan. Kata kunci: Struktur Modal, Likuiditas,Strategi Diversifikasi, Ukuran Perusahaan, Nilai Perusahaan. This study aims to test the influence of Capital Structure, Liquidity, and Diversification Strategy by using Company Size as a Moderating Variable on Company Value. Capital Structure is measured using Debt to Equity Ratio (DER). Liquidity is measured using the Current Ratio (CR). DIversification strategy was measured using the Herfindahl–Hirschman Index (HHI). The size of the company is measured using Ln total Assets. And the dependent variable in this study, namely Company Value was measured using Tobin's Q. The population in this study, namely the Primary Consumer Goods Industry companies listed on the Indonesia Stock Exchange (IDX) in the 2018–2021 period, amounted to 20 companies. The sampling technique used in the study was the purposive sampling method. The data analysis method used in this study is multiple linear regression analysis with the help of the SPSS 25 application program. The results of this study show that (1) Capital Structure has a significant negative effect on Company Value, (2) Liquidity has a significant negative effect on Company Value, (3) Diversification Strategy has a significant positive effect on Company Value, (4) Company Size is able to moderate the effect of Capital Structure on Company Value, (5) Company Size is able to moderate the effect of Liquidity on Company Value, (6) Company Size is able to moderate influence Diversification Strategy against Company Value. Keywords: Capital Structure, Liquidity, Certification Strategy, Company Size, Company Value.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43221110025 |
| Uncontrolled Keywords: | Capital Structure, Liquidity, Certification Strategy, Company Size, Company Value.Struktur Modal, Likuiditas,Strategi Diversifikasi, Ukuran Perusahaan, Nilai Perusahaan. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | MELATI CAHYA FITRIANI |
| Date Deposited: | 11 Apr 2023 04:24 |
| Last Modified: | 11 Apr 2023 04:24 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/76319 |
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