ANALISA KOORDINASI PROTEKSI OVER CURRENT RELAY DAN GROUND FAULT RELAY PADA SISTEM DISTRIBUSI 20KV GARDU INDUK PUCAM MENGGUNAKAN PERANGKAT LUNAK ETAP 12.6.0

PUTRA, HENDY DWI (2023) ANALISA KOORDINASI PROTEKSI OVER CURRENT RELAY DAN GROUND FAULT RELAY PADA SISTEM DISTRIBUSI 20KV GARDU INDUK PUCAM MENGGUNAKAN PERANGKAT LUNAK ETAP 12.6.0. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to assess what influences influence the purchase decision of Asus laptop products. The independent variables obtained from the preliminary survey results are Price, Brand Image and Product Quality. While the dependent variable obtained is the purchase decision. This study uses SEM data analysis techniques and data processing using PLS. The population is residents living in West Jakarta, with a sample of 161 respondents. The sampling technique uses convenience sampling. By using a quantitative descriptive approach. The results of this study indicate that price has a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, and product quality has a significant positive effect on purchasing decisions. Keywords: Price, Brand Image, Product Quality, Purchase Decision, Asus Laptop Penelitian ini bertujuan untuk mengetahui pengaruh apa saja yang mempengaruhi keputusan pembelian produk Laptop Asus. Variabel independen yang didapatkan dari hasil survei pendahuluan adalah Harga, Citra Merek dan Kualitas Produk. Sedangkan variabel dependen yang didapatkan adalah keputusan pembelian. Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data menggunakan PLS. Populasinya adalah penduduk berwilayah tinggal di Jakarta barat, dengan sampel 161 responden. Teknik pengambilan sampel menggunakan convenience sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian ini menunjukkan bahwa Harga berpengaruh positif signifikan terhadap keputusan pembelian, Citra Merek berpengaruh positif signifikan terhadap keputusan pembelian, serta Kualitas Produk berpengaruh positif signifikan terhadap keputusan pembelian. Kata kunci : Harga, Citra Merek, Kualitas Produk, Keputusan Pembelian, Laptop Asus.

Item Type: Thesis (S1)
Call Number CD: FT/MSN. 23 064
Call Number: ST/13/23/035
NIM/NIDN Creators: 41421110072
Uncontrolled Keywords: Harga, Citra Merek, Kualitas Produk, Keputusan Pembelian, Laptop Asus.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.3 Artificial Intelligence/Kecerdasan Buatan > 006.31 Machine Learning/Pembelajaran Mesin
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.3 Bibliographic Analysis and Control/Bibliografi Analisis dan Kontrol Perpustakaan > 025.34 Cataloging, Classification, Indexing of Special Materials/Pengatalogan, Klasifikasi, Pengindeksan Bahan Tertentu > 025.344 Machine-Readable Materials/Bahan yang Dapat Dibaca Mesin
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 795 Game of Chance/Permainan Untung-untungan > 795.2 Roulette/Rolet, Rollet > 795.27 Slot Machines/Mesin Slot
Divisions: Fakultas Teknik > Teknik Mesin
Depositing User: MILA RISKA
Date Deposited: 10 May 2023 02:25
Last Modified: 10 May 2023 02:25
URI: http://repository.mercubuana.ac.id/id/eprint/75547

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