PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP MINAT KONSUMEN MENGGUNAKAN DIGITAL BANKING PADA JENIUS BTPN

Kamil, Yusril Insan (2022) PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN TRUST TERHADAP MINAT KONSUMEN MENGGUNAKAN DIGITAL BANKING PADA JENIUS BTPN. S1 thesis, Universitas Mercu Buana - Menteng.

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Abstract

Penelitian ini dilatarbelakangi oleh pertumbuhan teknologi yang begitu pesat di era globalisasi. Perkembangan tersebut merubah pola gaya hidup digital pada masyarakat terutama dalam bertransaksi. Dalam peningkatan layanan kepada nasabah secara personal mengarahkan Bank dalam suatu era baru yaitu Digital Banking. Penelitian ini mengangkat permasalahan mengenai pengaruh Perceived ease of use, perceived usefulness, dan Trust terhadap minat konsumen menggunakan digital banking pada Jenius BTPN. Objek penelitian ini adalah pengguna Jenius BTPN. Penelitian ini dilakukan terhadap 126 responden. Sampel yang digunakan adalah Simple random sampling dalam salah satu metode probability sampling. Jenis penelitian ini adalah analisis kausal dengan pendekatan kuantitatif. Sampel pada penelitian ini sebanyak 126 nasabah. Teknik pengumpulan data dengan menggunakan kuesioner. Metode pengumpulan data menggunakan survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan alat analisis Partial Least Square (PLS). Penelitian ini membuktikan bahwa Perceived ease of use tidak berpengaruh positif dan signifikan terhadap minat menggunakan, Usefulness berpengaruh positif dan signifikan terhadap minat menggunakn dan trust berpengaruh positif dan signifikan terhadap minat menggunakan. Kata Kunci: Perceived Ease of Usee, Perceived Usefulness, Trust, Minat Menggunakan The research is motivated by the rapid in technology growth in the era of globalization. This development has changed the pattern of digital lifetyle in the society, especially in transactions. For improving service to customers personally directs Bank in a new era, which is Digital Banking. The study raises the issue of the effect Perceived ease of use, perceived usefulness, and trust on customers interest of using Digital Banking at Jenius BTPN. The object of this research is the customers of Jenius BTPN. This research was conducted on 126 respondents. The sample used is simple random sampling in one of the probability sampling methods. This type of research is a causal analysis with a quantitative approach. The sample in this study were 126 customers. Data collection techniques using a questionnaire. Methods of data collection using a survey, with the research instrument is a questionnaire. The method of data analysis used the Partial Least Square (PLS) analysis tool. This study proves that Perceived ease of use has not a positive and significant effect on Interest of using, usefulness has a positive and significant effect on Interest of using and trust has a positive and significant effect on Interest of using. Keywords: Perceived Ease of Usee, Perceived Usefulness, Trust, Interest of use

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