PERANCANGAN MEDIA PROMOSI WOMANTALK.COM SEBAGAI MEDIA INFORMASI PEREMPUAN INDONESIA

ZAHROWI, MUHAMAD IMAM (2020) PERANCANGAN MEDIA PROMOSI WOMANTALK.COM SEBAGAI MEDIA INFORMASI PEREMPUAN INDONESIA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The visual role in promotion is needed in all fields of life. Visuals in promotion influence by a form that describes and differentiates a brand. Differentiate brands or differentiate one brand from other competitors' brands, so that the comparison can be seen and felt prominently in order to be remembered by the public. Digital media news portals for women use promotions that have been started from digital media and spread to social media that is easy to reach for all Indonesian people. The purpose of this design is to provide a new visual that can later be used to promote the women's news portal Womantalk.com so that it can be more enjoyed by readers in various circles on social media. For this reason, the method used in this design is to make promotions in social media Instagram with illustrations as explanatory media in the delivery of information delivered. Keyword: Advertising, Promotion, Social media Peran visual dalam promosi sangatlah dibutuhkan dalam segala bidang dikehidupan. Visual dalam promosi berpengaruh oleh suatu bentuk yang menggambarkan dan mendiferensiasikan suatu brand. Mendiferensiasikan brand atau membedakan satu brand dari brand kompetitor lainya, sehingga dapat terlihat dan dirasakan menonjol perbandingnya agar bisa diingat oleh masyarakat. Portal berita media digital untuk perempuan menggunakan promosi-promosi yang sudah di mulai dari media digital serta merambah kepada media sosial yang mudah untuk dijangkau seluruh masyarakat Indonesia. Tujuan perancangan ini dilakukan untuk memberikan visual baru yang nantinya bisa digunakan untuk mempromosikan portal berita perempuan Womantalk.com agar bisa lebih dinikmati oleh pembaca dalam berbagai kalangan di media sosial. Untuk itu metode yang digunakan dalam perancangan ini yaitu membuat promosi dalam media soial instagram dengan ilustrasi sebagai media penjelas dalam penyampaian informasi yang disampaikan. Kata kunci: Promosi, media sosial, Instagram

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 20 031
Call Number: SDSK/23/21/035
NIM/NIDN Creators: 42316010097
Uncontrolled Keywords: Promosi, media sosial, Instagram
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.2 Industrial Design/Desain Industri
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Dede Muksin Lubis
Date Deposited: 12 Jan 2023 07:11
Last Modified: 10 Jun 2023 06:38
URI: http://repository.mercubuana.ac.id/id/eprint/73358

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