Rizal, Yuse (2015) Evaluasi Strategi Pengembangan Jaringan Telekomunikasi, Studi Kasus Di PT. Indosat, TBK. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Telecommunications industry in Indonesia is one of the industry's most dynamic and fast-growing in the world. With the total population of 250 million people, Indonesia is one of the potential markets in all industries, specifically telecommunications industry. PT Indosat Tbk as one of the largest telecom operators in Indonesia do some Network Development Strategy in increasing traffic and ultimately to increase revenue. However, referred to the Indosat Quarterly (Q2 2014) and Yearly report (2013), revenue for cellular was decrease compared with previous year. The purpose of this study was to evaluate the strategic programs that have been conducted by PT Indosat Tbk during the period of 2013 up to 2014. Analysis methods in evaluating the current company's competitive strategy is the SERVO Analysis and output of the analysis will be input for Blue Ocean Strategy (BOS) analysis to find new opportunity. Base on this study, PT Indosat is still have strength for competitiveness especially in wide coverage area which is cellular revenue very high. Indosat must improve in term increasing of BTS number (new coverage) rather than network modernization. Key Words : Strategi Persaingan Perusahaan, SERVO analysis and Blue Ocean Strategy (BOS)
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-554-15-073 |
| Call Number: | TT/54/15/013 |
| NIM/NIDN Creators: | 55410120013 |
| Uncontrolled Keywords: | Strategi Persaingan Perusahaan, SERVO Analysis And Blue Ocean Strategy (BOS), Manajemen Telekomunikasi |
| Subjects: | 600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 621 Applied Physics/Fisika terapan |
| Divisions: | Pascasarjana > Magister Teknik Elektro |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 07 Aug 2015 14:48 |
| Last Modified: | 06 Jul 2022 03:57 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/7205 |
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