PENGARUH KUALITAS LAYANAN, PROMOSI PENJUALAN DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG PADA PT BCA MULTIFINANCE CABANG CIDENG

AMIN, MUHAMMAD (2022) PENGARUH KUALITAS LAYANAN, PROMOSI PENJUALAN DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG PADA PT BCA MULTIFINANCE CABANG CIDENG. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Penelitian ini bertujuan untuk meningkatkan penjualan melalui minat beli ulang dengan menggunakan kualitas layanan, promosi penjualan dan kepercayaan. Populasi dalam penelitian ini adalah masyarakat DKI Jakarta yang telah menggunakan jasa pelayanan pada PT BCA Multifinance Cabang Cideng dengan jumlah sample sebanyak 135 responden yang ditentukan menggunakan metode puposive sampling. Adapun teknik pengumpulan data dilakukan menggunakan kuesioner dan olah data dilakukan dengan teknik analisis SEM-PLS menggunakan perangkat lunak SPSS dan SmartPLS. Hasil penelitian ini mendapati bahwa kualitas pelayanan berpengaruh negatif dan tidak signifikan terhadap minat beli ulang, promosi penjualan positif dan signifikan terhadap minat beli ulang, dan kepercayaan positif dan signifikan terhadap minat beli ulang Kata Kunci: Kepercayaan, Kualitas Layanan, Minat Beli Ulang, Promosi Penjualan , SEM-PLS This study aims to increase sales through repurchase interest by using service quality, sales promotion and trust. The population in this study is the people of DKI Jakarta who have used the services of PT BCA Multifinance Cabang Cideng with a total sample of 135 respondents who were determined using the purposive sampling method. The data collection technique was carried out using a questionnaire and data processing was carried out by using the SEM-PLS analysis technique using SPSS and SmartPLS software. The results of this study found that service quality had a negative and insignificant effect on repurchase intention, positive and significant sales promotion on repurchase interest, and positive and significant trust on repurchase interest. Keywords: Repurchase Interest , Sales Promotion, SEM-PLS, Service Quality, Trust

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43118110102
Uncontrolled Keywords:	Repurchase Interest , Sales Promotion, SEM-PLS, Service Quality, Trust, Kepercayaan, Kualitas Layanan, Minat Beli Ulang, Promosi Penjualan , SEM-PLS
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ORYZA LUVITA
Date Deposited:	14 Nov 2022 04:41
Last Modified:	14 Nov 2022 04:41
URI:	http://repository.mercubuana.ac.id/id/eprint/71586

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