PENGARUH PERILAKU KEUANGAN, LITERASI KEUANGAN, DAN FAKTOR DEMOGRAFI TERHADAP KEPUTUSAN BERINVESTASI (Studi Kasus Pada Mahasiswa Fakultas Ekonomi & Bisnis Reguler 2 Universitas Mercu Buana)

CAHYATI, INDAH (2022) PENGARUH PERILAKU KEUANGAN, LITERASI KEUANGAN, DAN FAKTOR DEMOGRAFI TERHADAP KEPUTUSAN BERINVESTASI (Studi Kasus Pada Mahasiswa Fakultas Ekonomi & Bisnis Reguler 2 Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the influence of Financial Behavior, financial literacy, demographic factors and income on investment decisions (a case study of students of the Faculty of Economics & Business Regular 2, Mercu Buana University). The population in this study were students of the Faculty of Economics & Business Regular 2, Mercu Buana University. Samples taken are students of the Faculty of Economics & Business Regular 2 Mercu Buana University S1 who have worked with a total sample of 155 people. The sampling method used was purposive sampling method. The data analysis method used is descriptive analysis technique. The results of this study indicate that Financial Behavior has a positive effect on investment decisions, financial literacy has a positive effect on investment decisions and demographic factors have a positive effect on investment decisions. Keywords:Financial Behavior, Financial Literacy, Demographic Factors on Investment Decisions, Students of the Faculty of Economics & Business Regular 2, Mercu Buana University. Penelitian ini bertujuan untuk menganalisis pengaruh Perilaku Keuangan, Literasi Keuangan, dan Faktor Demografi terhadap Keputusan Berinvestasi (Studi Kasus pada Mahasiswa Fakultas Ekonomi & Bisnis Reguler 2 Universitas Mercu Buana). Populasi dalam penelitian ini adalah Mahasiswa Fakultas Ekonomi & Bisnis Reguler 2 Universitas Mercu Buana. Sampel yang diambil adalah Mahasiswa Fakultas Ekonomi & Bisnis Reguler 2 Universitas Mercu Buana S1 yang sudah bekerja dengan jumlah sampel sebanyak 155 orang. Metode penarikan sampel menggunakan metode purposive sampling. Metode analisis data yang digunakan adalah teknik analisis deskriptif. Hasil penelitian ini menunjukan bahwa Perilaku Keuangan berpengaruh positif terhadap keputusan berinvestasi, Literasi Keuangan berpengaruh positif terhadap keputusan berinvestasi dan Faktor Demografi berpengaruh positif terhadap keputusan berinvestasi. Kata Kunci: Perilaku Keuangan, Literasi Keuangan, Faktor Demografi terhadap Keputusan Berinvestasi, Mahasiswa Fakultas Ekonomi & Bisnis Reguler 2 Universitas Mercu Buana.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 214
Call Number: SE/31/22/133
NIM/NIDN Creators: 43117110056
Uncontrolled Keywords: Perilaku Keuangan, Literasi Keuangan, Faktor Demografi terhadap Keputusan Berinvestasi, Mahasiswa Fakultas Ekonomi & Bisnis Reguler 2 Universitas Mercu Buana.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.1 Administration and Library Management/Administrasi dan Manajemen Perpustakaan > 025.11 Finance/Keuangan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.6 Investment/Investasi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 10 Nov 2022 07:13
Last Modified: 10 Nov 2022 07:13
URI: http://repository.mercubuana.ac.id/id/eprint/71521

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