ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN KREDIT MORTGAGE DI PT. X

IRVAN, SYAMSU DAIRATIL (2022) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN KREDIT MORTGAGE DI PT. X. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research was conducted at a company engaged in finance, one of which is credit. The credit distribution target set by management must be achieved. Achieving the loan disbursement target is highly dependent on the demand for credit. Credit demand is influenced by several factors, namely interest rates, services, procedures, time periods, guarantees, and technology. This study aims to determine the magnitude of the effect of interest rates, services, procedures, time periods, guarantees, and technology on credit demand. The research data was collected through a questionnaire involving 100 respondents, namely mortgage credit customers. Data analysis in this study used the PLS-SEM approach. The results of this study show that interest rates, services, procedures, terms, guarantees, and technology have a significant influence on credit demand. Keywords : mortgage loan, credit demand, loan, mortgage. Penelitian ini dilakukan pada suatu perusahaan yang bergerak di bidang keuangan yang salah satu produk nya yaitu kredit. Target penyaluran kredit yang ditetapkan oleh manajemen harus dapat dicapai. Pencapaian target penyaluran kredit sangat tergantung pada permintaan kredit. Permintaan kredit dipengaruhi oleh beberapa faktor yaitu suku bunga, pelayanan, prosedur, jangka waktu, jaminan, dan teknologi. Penelitian ini bertujuan untuk mengetahui besaran pengaruh suku bunga, pelayanan, prosedur, jangka waktu, jaminan, dan teknologi terhadap permintaan kredit. Data penelitian ini dikumpulkan melalui kuesioner dengan melibatkan 100 responden yaitu nasabah kredit mortgage. Analisis data dalam penelitian ini menggunakan pendekatan PLS-SEM. Hasil dari studi ini diperoleh bahwa suku bunga, pelayanan, prosedur, jangka waktu, jaminan, dan teknologi memiliki pengaruh yang signifikan terhadap permintaan kredit. Kata kunci : kredit mortgage, permintaan kredit, kredit, kpr.

Item Type: Thesis (S2)
Call Number CD: CD/551. 22 074
Call Number: TM/51/22/060
NIM/NIDN Creators: 55119110109
Uncontrolled Keywords: kredit mortgage, permintaan kredit, kredit, kpr.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.1 Administration and Library Management/Administrasi dan Manajemen Perpustakaan > 025.11 Finance/Keuangan
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.7 Credit/Kredit
Divisions: Pascasarjana > Magister Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 27 Oct 2022 06:51
Last Modified: 27 Oct 2022 06:51
URI: http://repository.mercubuana.ac.id/id/eprint/71014

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