PENGARUH PROSES TERHADAP HARGA, PROMOSI, ORANG DAN KEPUTUSAN PEMILIHAN SEKOLAH

SUBAGYA, GURUH (2022) PENGARUH PROSES TERHADAP HARGA, PROMOSI, ORANG DAN KEPUTUSAN PEMILIHAN SEKOLAH. S2 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRACT This research aimed at finding the impact of price, promotion, people, and process, on the student decision to choose the Timur . SMK Farmasi IKIFA, Jakarta This research employed the survey method with quantitative approach. The sample of the survey was taken by using proportionate stratified random sampling consists of 244 students in SMK Farmasi IKIFA. All variables and indicators were valid and reliable. The collected data was analyzed by using statistical methods such as correlation analysis. The research findings indicate that price, promotion, people and process has simultaneously relationship with students’ decision but partially price hav significant e no relationship with student decision, due to with that result so researcher exclude price variable and data analyzed again and only promotion, people and process variables are analyzed. The research finding that promotion, people, and process simultaneo usly significant relationship with student decisions and the square coefficient showed that variation of independent variable could explain 39,8% of the dependent variable and the 61,2% other was explained by other independent variables that did not belo r ng to this research. Partially promotion, people, and process has significant relationship with student decisions. Keywords : price, people, promotion, process, student decisions ii http://digilib.mercubuana.ac.id/ABSTRAK P enelitian ini dilakukan di SMK Farmasi IKIFA untuk mengetahui pengaruh harga , promosi, pemilihan siswa orang Jakarta Timur yang bertujuan , dan proses terhadap keputusan SMK Farmasi IKIFA. Penelitian ini menggunakan pendekatan metode survey kuantitatif. Sampel yang diambil dengan cara proportionate stratified random sampling sebanyak 244 siswa SMK Farmasi IKIFA. Semua variabel dan indikator valid dan reliabel. Data dianalisa menggunakan pendekatan metode statistik dengan melihat analisa hubungan antar variabel. Hasil menunjukan bahwa harga , promosi, orang , dan proses secara bersama sama memiliki pengaruh yang signifikan terhadap keputusan pemilihan siswa, namun hargasecara parsial tidak berpengaruh signifikan, dan atas dasar tersebut peneliti mengeluarkan variabel harga , kemudian data masukkan adalah variabel promosi, orang , di analisa lagi namun yang di dan proses. Hasil penelitian melihat bahwa promosi, orang , dan proses secara bersamasama secara signifikan mempengaruhi keputusan pemilihan siswa, dan nilai dari r square menjel , dapat askan sebesar 39,8% dari variabel independent tersebut mempengaruhi variabel terikat sedangkan sebesar 61,2% disebabkan oleh variabel indepen lainnya yang tidak masuk dalam penelitian ini. Secara parsial baik promosi, den t orang , dan proses berpengaruh ter K ata kunci : harga , orang hadap keputusan pemilihan siswa. , promo si , pro ses iii , keputusan pemilihan

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