SEMBIRING, CHRISTIANA FRANSISKA (2022) Model Perilaku Pelaku Usaha Mikro: Keefektifan Program Pemulihan Ekonomi Nasional (PEN) Menghadapi Pandemi COVID-19 (Studi Pada Pelaku Usaha Mikro Sektor Fesyen dan Kriya). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
|
Text (Cover)
CHRISTIANA FRANSISKA SEMBIRING 55119110077 - 01 Cover - christiana fransiska sembiring.pdf Download (452kB) | Preview |
|
|
Text (Abstrak)
CHRISTIANA FRANSISKA SEMBIRING 55119110077 - 02 Abstrak - christiana fransiska sembiring.pdf Download (28kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (Bab 1)
CHRISTIANA FRANSISKA SEMBIRING 55119110077 - 03 Bab 1 - christiana fransiska sembiring.pdf Restricted to Registered users only Download (183kB) |
|
|
Text (Bab 2)
CHRISTIANA FRANSISKA SEMBIRING 55119110077 - 04 Bab 2 - christiana fransiska sembiring.pdf Restricted to Registered users only Download (321kB) |
|
|
Text (Bab 3)
CHRISTIANA FRANSISKA SEMBIRING 55119110077 - 05 Bab 3 - christiana fransiska sembiring.pdf Restricted to Registered users only Download (124kB) |
|
|
Text (Bab 4)
CHRISTIANA FRANSISKA SEMBIRING 55119110077 - 06 Bab 4 - christiana fransiska sembiring.pdf Restricted to Registered users only Download (335kB) |
|
|
Text (Bab 5)
CHRISTIANA FRANSISKA SEMBIRING 55119110077 - 07 Bab 5 - christiana fransiska sembiring.pdf Restricted to Registered users only Download (32kB) |
|
|
Text (Daftar Pustaka)
CHRISTIANA FRANSISKA SEMBIRING 55119110077 - 08 Daftar Pustaka - christiana fransiska sembiring.pdf Restricted to Registered users only Download (211kB) |
|
|
Text (Lampiran)
CHRISTIANA FRANSISKA SEMBIRING 55119110077 - 09 Lampiran - christiana fransiska sembiring.pdf Restricted to Registered users only Download (535kB) |
|
|
Text (Pernyataan)
pernyataan christiana - christiana fransiska sembiring.pdf Restricted to Registered users only Download (72kB) |
Abstract
Tujuan dari penelitian ini adalah untuk mengetahui dan hubungan antara variabel kesadaran, tingkat pengetahuan, akses pembiayaan, religiositas, norma subjektif, trust terhadap behavior. Jenis penelitian adalah deskriptif dan verivikatif, sehingga metode penelitian yang digunakan yaitu eksplanatori. Penelitian ini menggunakan Partial Least Square (PLS) metode yang dipakai guna menganalisa pengukuran bentuk structural. Populasi pada penelitian ini adalah 170 pelaku usaha mikro sektor fesyen dan kriya. Hasil penelitian ini membuktikan bahwa kesadaran mempengaruhi signifikan terhadap trust, tingkat pengetahuan tidak mempengaruhi signifikan terhadap behavior intention, akses pembiayaan mempengaruhi signifikan terhadap behavior intention, religiositas mempengaruhi signifikan terhadap trust, norma subjektif mempengaruhi signifikan terhadap behavior intention, trust mempengaruhi signifikan behavior intention. Kata Kunci:Pandemi COVID-19, Program Pemulihan Ekonomi Nasional (PEN), Pelaku Usaha Mikro, Fesyen, Kriya. The purpose of this study is to find out and the relationship between the variables of consciousness, level of knowledge, access to financing, religiosity, subjective norms, trust in behavior. The type of research is descriptive and verivicative, so the research method used is explanatory. This study used the Partial Least Square (PLS) method used to analyze structural shape measurements. The population in this study was 170 micro-entrepreneurs in the fashion and craft sector. The results of this study prove that awareness affects trust significantly, the level of knowledge does not significantly affect behavior intention, access to financing affect significantly behavior intention, religiosity affects significantly trust, subjective norms affect significant behavior intention, trust affects significant behavior intention. Keywords: COVID-19 Pandemic, National Economic Recovery Program (PEN), Micro Business Actors, Fashion, Crafts.
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55119110077 |
| Uncontrolled Keywords: | Kata Kunci:Pandemi COVID-19, Program Pemulihan Ekonomi Nasional (PEN), Pelaku Usaha Mikro, Fesyen, Kriya. Keywords: COVID-19 Pandemic, National Economic Recovery Program (PEN), Micro Business Actors, Fashion, Crafts. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | SITI NOVI NUR CAHYANI |
| Date Deposited: | 30 Sep 2022 03:31 |
| Last Modified: | 30 Sep 2022 03:31 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/69709 |
Actions (login required)
 |
View Item |
