TUMBELAKA, FILLY GENASIUS (2019) PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU BATA (Studi Kasus Pada Konsumen Sepatu Bata di Plaza Cibubur). S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
This study aims to analyze the effect of price, promotion and qulity product on purchasing decisions for Bata Shoes. The population in this research is consumer of Bata Shoes. The sample used is 100 consumer of Bata Shoes in Plaza Cibubur. The sampling method uses purposive sampling. The Methods of data collection using survey method, with the research instrument being a questionnaire. The data analysis method using IBM SPSS Statistics 21. This research proves that price has a positive and significant effect on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions. Quality Product has a positive and significant effect on purchasing decisions. Keywords:Price. Promotion, Quality of Product, Purchasing Decision.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ 19 001 |
| NIM/NIDN Creators: | 43115210054 |
| Uncontrolled Keywords: | Keywords:Price. Promotion, Quality of Product, Purchasing Decision. |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.3 Artificial Intelligence/Kecerdasan Buatan > 006.31 Machine Learning/Pembelajaran Mesin |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 15 Aug 2022 03:53 |
| Last Modified: | 15 Aug 2022 03:53 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/67607 |
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