ANALISIS PENENTUAN STRATEGI PERUSAHAAN MENGGUNAKAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)

INDRIJATI, AGNES IKA (2006) ANALISIS PENENTUAN STRATEGI PERUSAHAAN MENGGUNAKAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM). S2 thesis, Universitas Mecu Buana Jakarta-Menteng.

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Abstract

The main objective of this final assignment is to formulate alternative strategies for PT X and then make priority of the alternative strategies using Quantitative Strategic Planning Matrix or QSPM. These priorities of alternative strategies will be done by considering internal and external factors of the company. There are three steps in business strategy formulation to achieve the priority of alternative strategies, they are Input Stage, Matching Stage, and Decision Stage. Processed data is the external data of the company which obtained by considering social community factors and working community factors. Beside that, the company internal data was processed especially factors that influenced the offered products. In Input Stage, external and internal factors were analyzed using External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix and Competitive Profile Matrix (CPM). By using EFE Matrix and IFE Matrix, company’s key success factors will be obtained and competitive profile of the company were obtained using CPM. Alternative strategies were formulated in Matching Stage using Grand Strategy Matrix, and TOWS Matrix (Threats, Opportunities, Weaknesses, and Strengths). Those alternative strategies were being grouping and analyzing for the next step. In Decision Stage, analysis with QSPM was made to compile the priority of alternatives strategies from previous step. From those several alternative strategies, there are five alternative strategies that become top priorities that need to be done. They are market maintenance strategy, intensive marketing strategy, alliance strategy, intensive development strategy, and service development strategy. rategi bagi PT X yang selanjutnya dilakukan prioritas alternatif strategi tersebut dengan menggunakan metoda Quantitative Strategic Planning Matrix atau QSPM. Prioritas alternatif strategi ini dilakukan dengan memperhitungkan berbagai factor internal maupun eksternal perusahaan. Terdapat tiga tahap dalam perumusan strategi bisnis hingga diperoleh prioritas alternatif strategi ini, yaitu Tahap Input, Tahap Penyesuaian, dan Tahap Keputusan. Data yang diolah merupakan data eksternal perusahaan, yaitu dengan melihat faktor-faktor lingkungan social dan lingkungan kerja perusahaan. Selain itu pula diolah data internal perusahaan terutama faktor-faktor yang mempengaruhi produk yang ditawarkan. Pada tahap input, digunakan External Factor Evaluation (EFE) Matrix, Internal Factor Evluation (IFE) Matrix dan Competitive Profile Matrix (CPM). Dengan menggunakan EFE Matrix dan IFE Matrix akan diperoleh faktor-faktor eksternal dan internal yang menjadi faktor kunci sukses bagi perusahaan, dan posisi kompetitif perusahaan dengan menggunakan CPM. Tahap penyesuaian merupakan tahap perumusan alternatif strategi dengan menggunakan Grand Strategy Matrix dan TOWS Matrix (Threats, Opportunities, Weaknesses, and Strengths). Alternatif strategi tersebut dikelompokkan dan dianalisa pada tahap selanjutnya. Pada tahap keputusan digunakan metoda QSPM dalam penyusunan prioritas alternatif strategi yang telah dihasilkan pada tahap sebelumnya. Dari beberapa alternatif strategi yang telah dirumuskan, maka ada lima prioritas utama strategi yang perlu dilakukan, yaitu strategi pemeliharaan pasar, strategi pemasaran intensif, strategi aliansi, strategi pengembangan intensif, dan strategi perbaikan pelayanan.

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