SARI, AYU PUSPITA (2016) ANALISA PENGARUH ANTARA BRAND IDENTITY, BRAND POSITIONING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK ASURANSI KENDARAAN BERMOTOR JASINDO OTO WILAYAH JAKARTA. S2 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/551. 16 149 |
| Call Number: | TM/51/16/176 |
| NIM/NIDN Creators: | 55111110248 |
| Uncontrolled Keywords: | Brand Identity, Brand Positioning, Brand Image, Purchasing Decision, Motor Vehicle Insurance |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 23 Dec 2016 09:53 |
| Last Modified: | 10 Nov 2023 08:35 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/6410 |
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