DHIRGANTARA, GEGE (2016) KEGIATAN KONSUMEN PADA ALAT KOMUNIKASI BERGERAK YANG MEMPENGARUHI PENERIMAAN PEMASARAN MOBILE (Studi Pada Dua Kelompok Muda Aktif: Mahasiswa UMB Jakarta Dan Karyawan di Beberapa Perusahaan Televisi Swasta Nasional). S2 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/551. 16 172 |
| Call Number: | TM/51/17/021 |
| NIM/NIDN Creators: | 55114110315 |
| Uncontrolled Keywords: | Mobile marketing acceptance, marketing-related mobile activity, structural equation modeling, SEM |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 05 Feb 2017 13:10 |
| Last Modified: | 10 Nov 2023 01:49 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/6355 |
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