WISANGGENI, AGUSTINUS BAMBANG (2010) Efisiensi Rantai Pasokan Dan Margin Pemasaran Daun Potong Hias Yang Masuk Di UPT Pusat Promosi Dan Pemasaran Hasil Pertanian Dan Hasil Hutan Provinsi DKI Jakarta. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
This study discusses about the efficiency of chain supply and different supply lines cut leaves. The purpose of this research about the marketing, the advantage, and the strategicused to improve the market. The used survey method with descriptive analysis of the results obtained. The results of this study are the advantages of ornamental cut leaves does not depend on short and long distribution channels but it depends on the up and down in the market. And supply chain efficiency will affect the marketing margin the supply chain will increase the marketing of leaf. The conclusion is that the development of farm based on the production and productivity has decreased while the total area constant, the level of marketing connect betwen comunities needs with producers need level of market ornamental cut leaves and develop farming ornamental leaf plant strategies in the future to expand the marketing network. Recommendations of this study is the need for the application of technology appropriate with the condition now on, especially in based on treatment so it will produced leaf markets demand, for the farmers use seeds that excel in cultivation of leaf pieces so the results better, for explore national and export markets in cooperation with the exporters of ornamental leaf plants as well as distributions and attend the international ornamental plants. UPT duties and responsibilities in the distribution of leaf pieces so the farmers get benefit from the sale, the need for additional capital from the government against farmers who have limited capital so it can expand its business, the need for training and guidance to farmers about the use of agro- business technology improve so the results from leaf pieces also increase and so on. Penelitian ini adalah tentang efisiensi rantai pasokan dan margin pemasaran daun potong. Adapun tujuan adalah untuk mengetahui bagaimana saluran pemasaran, keuntungan dan strategi untuk meningkatkan margin pemasaran dengan menggunakan metode survey analisis deskriptif. Hasil penelitian menunjukkan keuntungan yang diperoleh petani tidak tergantung jalur distribusi tergantung pada naik turunnya harga daun potong di pasaran. Efisiensi rantai pasokan berpengaruh pada margin pemasaran. Rekomendasi dari penelitian ini adalah perlu adanya penerapan teknologi yang sesuai dengan keadaan sekarang terutama dalam hal perawatan daun potong sehingga akan dihasilkan daun potong yang sesuai dengan permintaan pasar, agar para petani menggunakan bibit yang unggul dalam hal pembudidayaan daun potong sehingga hasil akan semakin baik, agar menjajaki pasar nasional dan ekspor bekerjasama dengan eksportir tanaman daun hias serta mengikuti pameran dan perlombaan tanaman hias yang berskala internasional, UPT agar dapat memfungsikan tugas dan tanggung jawabnya dalam pendistribusian daun potong sehingga pihak petani dapat memperoleh keuntungan dari hasil penjualan daun potong, perlu adanya tambahan modal dari pemerintah terhadap para petani yang memiliki modal terbatas sehingga dapat mengembangkan usahanya, perlu adanya pelatihan dan pembinaan kepada para petani tentang penggunaan teknologi agro bisnis yang semakin maju sehingga hasil dari daun potong pun akan semakin meningkat dan sebagainya.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-551-10-003 |
| NIM/NIDN Creators: | 55107120103 |
| Uncontrolled Keywords: | MPS, Manajemen Pemasaran |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | UMMI RAHMATUSSYIFA |
| Date Deposited: | 30 May 2022 05:18 |
| Last Modified: | 12 Jul 2022 06:36 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/62186 |
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