PRATIWI, DEVIE DJUANITA EKA (2011) PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PENGGUNA PRODUK KARTU PRABAYAR ESIA DI JAKARTA. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
T u ju a n p e nelitian ini u ntuk m engetahui p en ga ru h dim en si ku alita s p ro d uk yang terdiri d ari f it u r , k e a n d a l a n , e st e ti k a , pe rs ep si k u alitas dan pelayanan terhadap k e p ua sa n ko nsum en p en g gu n a p ro d uk k artu prab ay ar E sia d i Jak arta . U ntu k m engukur dim e n s i terse b ut d ig u na ka n ku es io ne r y a ng dis e ba r k ep a da pelanggan y an g m eng g un akan E sia . A nalisis m e n gg u na ka n statistik d an ha sil pern ya ta an dalam k u es io ne r a d ala h va lid dan r eliab le . T eknik s a m p lin g yang digunakan adalah con vinien ce sa m plin g . S a m p e l terp ilih se b a n y a k 1 0 0 o ra n g . K e m u d ia n d ila k u k a n u ji m u ltik o lin ierita s , h ete ro s k e da s tis ita s , n orm alita s , uji F , uji t, dan re g re si berganda. H a s i l a n a l is i s r e g r e s i b e r g a n d a , s e c a r a sim ultan dim ensi fit u r , k e a n d a l a n , e stetika , pe rs ep si ku alitas d an p ela y an an berpenga ru h sig n ifik a n terh a d a p k ep u asan k o nsum e n pe n gg u na prod u k k artu p ra ba y ar E sia dan secara parsial hanya dim en si fitu r , p erse ps i ku alitas d a n pela ya na n yang b e rp e n ga ru h sig n ifik a n terh a d a p kepuasan konsum en pe n gg u na p ro d uk kartu pra b ay ar E sia . P e n e liti m enya rankan kepada P T . B a k ri e T e l e c o m , T b k Ja k a rta u n tu k m e m p erh a tik a n d im e n s i k e a n d a l a n , e stetika karena m erupakan d im e n s i y a n g tid a k d a p a t m e m b e ntu k k e p u a s a n konsum en . B a g i p e n elitia n la n juta n , dapat m em pe rh atika n faktor - faktor lain dan k ajia n em piris ya ng le bih va ria tif s eh in g ga m en d uk u ng pe ne m u a n va riab el yang b e rb ed a d an le bih ak urat K a ta K u nci: K ua litas P rod u k, K ep ua sa n K o n sum e n, E s ia P ra b ay ar T h e p urpo se o f this stu dy to d eter m in e e ffe ct of p ro d uct q u ality to w ar d c u sto m e r s atisf ac tio n . M easure these d im e ns io n us e d a qu estio n naire w as distrib ute d t o c us to m er s u sing E s ia . S tatistic al a n alysis u sin g s ta te m en ts in th e q u estio nn aire an d t h e re s u lts a re v a li d a n d r e li a b le . S a m p l in g t e c h n i q u e u se d i s c o n v in i e n c e s a m p li n g . S ele cte d sa m pl e of 10 0 pe o ple . T est is us in g m u lt ic o ll in e a rit y , h e t e r o s k e d a sti sit a s , n o r m a lit y , F te st , t t e s t, an d m u ltiple re gr es sion s. T h e r es ults of m ultiple r e gr ess io n a n aly sis , a s sim ultan e ou s dim ensio n pr o du ct q u ality ha ve s ig nific a nt effe ct o n c on s u m e r sa tis fa ction and as p a rtially o nly f e a t u re , p e rc eiv e q uality a n d s er vice dim en sion have signific a nt effect o n co ns u m er s atisfac tion . R e se ar ch er s s u gg est to th e P T . B a kr ie T e le co m , T b k J a ka rta to p ay a tten tio n to dim en sion re lia bility, a nd a esthe tic b ec a us e it is a dim ensio n tha t c a n n ot f o r m c o n s u m e r s a ti sf a c t io n . F o r f u rt h e r r e s e a rc h m a y c o n si d e r o t h e r fa c t o r s a n d e m p ir i c a l s tu d i e s a r e m o r e v a r i e d s o it s u p p o r t s t h e d is c o v e r y o f th e d i ffe r e n t v a riables an d m o re ac c ur ate ly K e y W or d: P r od u ct q u ality a nd cu sto m er sa tis fa ctio n
Item Type: | Thesis (S2) |
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Call Number CD: | CDT-551-11-062 |
NIM/NIDN Creators: | 55108110183 |
Uncontrolled Keywords: | kualitas produk, kepuasan konsumen, prabayar esia, mps, manajemen pemasaran, tesis manajemen |
Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
Divisions: | Pascasarjana > Magister Manajemen |
Depositing User: | MELATI CAHYA FITRIANI |
Date Deposited: | 10 May 2022 03:56 |
Last Modified: | 14 Jul 2022 02:52 |
URI: | http://repository.mercubuana.ac.id/id/eprint/60898 |
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