LUBIS, SUHRIZAL (2011) PENGEMBANGAN STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN DAN MARKET SHARE PT.NUTRICIA INDONESIA SEJAHTERA. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
T h is stu d y co n d u cted a stu d y o n th e d evelo p m en t o f m a rk etin g s tra teg ie s o n th e P T . N u tricia In d o n esia S eja h ter a , th erefo re, it is n ec essa ry to id en tify a n d a n a lyze th e m a rketin g stra teg y w h ich cu rr en tly im p lem en ted o n S e g m en ta tio n , T a rg etin g , P o sitio n in g , a n d a lso to th e m a rketin g m ix, P ro d u ct, P rice , P ro m o tio n a n d P la ce, a n d th en fo r m u la tes it to d evelo p th e m a rketin g stra teg ies fo rw a rd . T o fo rm u la te th e d evelo p m en t o f m a rketin g stra teg ies fo rw a rd in a d va n ce,th e a n a ly sis o f fa cto rs in tern a l a n d extern a l fa c to rs h a s b een d o n e. It h a s b een m a p p ed in a S W O T to id en tify th e fa c to rs o f stre n g th s, w ea kn e sses, o p p o rtu n ities a n d th rea ts o f th e co m p a n y. th en th o se a sp ects o f m a rk etin g s tra teg y a n d d a ta a n a lyzed in te rm s o f th eo r ies th a t su p p o rt th e va rio u s m a rketin g litera tu re a n d d a ta o b ta in fro m in tern a l a n d exter n a l o f th e co m p a n y. A t th e en d o f th e th esis, th e a u th o r fo u n d evid en c es o f m a r k etin g stra teg ie s w h ic h im p lem en te d b y co m p a n y a n d fin a lly p ro vid e reco m m en d a tio n s to m a n a g em en t in fo rm u la tin g th e d evelo p m e n t o f m a rketin g str a teg ies to in cre a se sa les a n d m a rke t sh a re. K ey w o rd s : M a rk etin g stra teg y,m a rk etin g m ix ,sa les a n d m a rk e t sh a r e S tu d i in i m elak u k an k ajian te n tan g p en g em b an g an strateg i p em asar an p ad a P T . N u tricia In d o n esia S ejah tera d en g an m e lak u k an id en tifik asi d an an alisa terh ad ap strateg i p em asara n y an g d ilak san ak an sa at in i terh ad ap S eg m en ta tio n ,T a rg etin g ,P o sitio n in g d an ju g a terh ad a p bauran pe m asaran, P r o d u ct,P rice,P ro m o tio n dan P la ce, k em u d ian m eru m u sk an n y a u n tu k m em b an tu lan g k ah p en g e m b an g an str ateg i p em as aran k e d ep an . U n tu k m eru m u sk an p en g em b an g an str ateg i p em asaran k e d ep an , d il ak u k an an alis a terh ad a p fak to r - fak to r in tern al d an e k stern al y an g m e m p en g ar u h i p eru sah aa n y a n g selan ju tn y a d ip etak an d alam an alisa SWOT u n tu k m en g id en tifk a sik an fak to r - f ak to r y an g m en jad i k ek u atan ,k ele m ah an ,p elu a n g d an an cam a n p eru sah aa n , k em u d ian asp e k - a s p ek strateg i p em asaran terseb u t d i k aji d an d ia n alisa d ari s isi teo ri - teo ri p em as aran y an g m en d u k u n g d ar i b erb ag ai literatu re d an d ata d ari d alam m a u p u n d ari lu ar p eru s ah aan . H asil ak h ir d ari T e sis in i p en u lis m en em u k an fak ta - fak ta d ari str ateg i p em asaran y an g d iterap k an o leh p er u sah aan d an p ad a ak h irn y a m em b erik an rek o m e n d asi k e p ad a m a n ajem e n d alam m eru m u s k an p en g em b an g an strateg i p e m asaran k e d ep an u n tu k m en in g k atk a n p en ju alan d an m a r ket sh a re. K a ta k u n ci : S tra teg i p e m a sa ra n ,b a u ra n p em a sa ra n ,p en j u a la n d a n m a rk et sh a re
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55109110100 |
| Uncontrolled Keywords: | Marketing strategy,marketing mix,sales and market share |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | ORYZA LUVITA |
| Date Deposited: | 09 May 2022 04:37 |
| Last Modified: | 09 May 2022 04:37 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/60817 |
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