PENGARUH SIKAP, NORMA SUBJEKTIF, PERSEPSI KONTROL PERILAKU DAN RELIGIOSITAS TERHADAP MINAT BERINVESTASI PADA PASAR MODAL SYARIAH

Azizi, Felix (2021) PENGARUH SIKAP, NORMA SUBJEKTIF, PERSEPSI KONTROL PERILAKU DAN RELIGIOSITAS TERHADAP MINAT BERINVESTASI PADA PASAR MODAL SYARIAH. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor – faktor apa saja yang mempengaruhi perilaku individu dalam merencanakan keputusan keuangan, khususnya dalam hal berinvestasi di pasar modal syariah . Theory of Planned Behavior digunakan untuk menjelaskan bagaimana perilaku dibentuk melalui sikap, norma subjektif, dan persepsi kontrol perilaku serta variabel religiositas sebagai pelengkap. Penelitian ini menggunakan pendekatan kuantitatif dan Structural Equation Modeling(SEM) sebagai metode analisisisnya dan menggunakan data primer yang bersumber dari penyebaran kuesioner kepada generasi milenial yang berusia 18-35 tahun, berdomisili di wilayah DKI Jakarta, dan belum pernah berinvestasi pada pasar modal syariah. Jumlah Responden dalam penelitian ini adalah 125 responden. Hasil penelitian menunjukan bahwa variabel sikap, norma subjektif dan persepsi kontrolperilaku berpengaruh positif signifikan terhadap minat berinvestasi pada pasar modal syariah, namun variabel religiositas berpengaruh namun tidak signifikan terhadap minat berinvestasi di pasar modal syariah. Kata kunci : Sikap, Norma Subjektif, Persepsi Kontrol Perilaku, Religiositas, Minat Investasi, Pasar Modal Syariah This study aims to analyze what factors influence individual behaviorin planning financial decisions, especially in terms of doing investment in the Islamic capital market. Theory of Planned Behavior is used to explain behavior that is formed through attitude, Subjective Norm,Perceived Behavioral Control and religiosity as a complement variable. This study uses a quantitative approach and Structural Equation Modeling (SEM) as its analytical method and uses primary data sourced from distributing questionnaires to millennials aged 18-35 years, domiciled in the DKI Jakarta , and has never been invesment on the Islamic capital market. The number of respondents in this study were 125 respondents. The results showed that the variable attitudes, subjective norms, and perceptions of behavioral control had asignificant positive effect on the interest in investing in the Islamic capital market, but the religiosity variable had an effect on but not significant on the interest in the Islamic capital market. Keywords: Attitude, Subjective Norm, Perceived Behavioral Control,Religiosity, Investment Intention, Islamic Capital Market

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