PETERRIA, VEKYTHA (2020) ANALISIS PEMILIHAN JENIS DETERJEN DENGAN PENENTUAN KRITERIA MENGGUNAKAN METODE AHP (ANALYTICAL HIERARCHY PROCESS). S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Deterjen semakin berkembang saat ini, baik dari segi jenis, fungsi dan kemasan. Jenis yang sering dijumpai yaitu cair, cream dan bubuk. Ketiga deterjen tersebut memiliki fungsi yang sama. Kemasan sabun deterjen juga dirancang dengan berbagai desain khusus untuk menarik perhatian konsumen. Kriteria prioritas deterjen yang diinginkan konsumen yaitu keefektifan membersihkan noda, harga, ketahanan aroma dan desain kemasan. Penelitian ini dilakukan dalam rangka pemilihan jenis deterjen yang paling sesuai dengan kriteria prioritas yang diinginkan konsumen. Metode yang digunakan yaitu AHP (Analytical Hierarchy Process) yaitu analisis yang membandingkan komponen dengan menggunakan nilai subjektif. Hasil penelitian menunjukkan bahwa nilai kriteria prioritas untuk deterjen cair (58%), bubuk (34%), cream (8%). Dari penilaian ini dapat disimpulkan bahwa deterjen cair memiliki nilai paling unggul dibanding dengan deterjen bubuk dan cream dan paling banyak dipilih oleh konsumen. Kata kunci : Jenis deterjen, kriteria prioritas, metode AHP (Analytical Hierarchy Process), nilai kriteria prioritas. ABSTRACT Detergent is growing at this time, both in terms of type, function and packaging. Types that are often found are liquid, cream and powder. All three detergents have the same function. Detergent soap packaging is also designed with various special designs to attract the attention of consumers. Detergent priority criteria that consumers want are effectiveness of cleaning stains, price, aroma resistance and packaging design. This research was conducted in the context of selecting the type of detergent that best suits the priority criteria desired by consumers. The method used is AHP (Analytical Hierarchy Process), which is an analysis comparing components using subjective values. The results showed that the priority criteria for liquid detergent (58%), powder (34%), cream (8%). From this assessment it can be concluded that liquid detergent has the most superior value com Keywords: Detergent type, priority criteria, AHP (Analytical Hierarchy Process) method, priority criteria value.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FT/IND 20 015 |
| NIM/NIDN Creators: | 41618310011 |
| Uncontrolled Keywords: | Kata kunci : Jenis deterjen, kriteria prioritas, metode AHP (Analytical Hierarchy Process), nilai kriteria prioritas. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.4 Executive Management/Manajemen Eksekutif |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 19 Apr 2022 04:34 |
| Last Modified: | 19 Apr 2022 04:34 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/60111 |
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