PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KOMUNIKASI INTERNAL DAN PENGEMBANGAN KARIR TERHADAP EMPLOYEE ENGAGEMENT (Studi pada divisi Telemarketing PT. Asuransi Ciputra Indonesia, Jakarta)

SUKIRMAN, SUKIRMAN (2020) PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KOMUNIKASI INTERNAL DAN PENGEMBANGAN KARIR TERHADAP EMPLOYEE ENGAGEMENT (Studi pada divisi Telemarketing PT. Asuransi Ciputra Indonesia, Jakarta). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the influence of transformational leadership, internal communication, and career development on employee engagement at PT Asuransi Ciputra Indonesia, Jakarta. Population in this research is employee of Telemarketing Division at PT. Asuransi Ciputra Indonesia which amount 50 employees. The sample in this study amounted to 50 employees. Sampling method using Saturated Sample. The methods of data collection using survey method, with the research instrument is a questionnaire. Methods Data analysis in this study using Variance Based Structural Equation Modeling, Partial Least Square (PLS). The results of this study prove that transformational leadership has a positive and significant effect on employee engagement. Internal communication has a positive but not significant effect on employee engagement. Career development has a positive and significant effect on employee engagement. Keywords : transformational leadership, internal communication, career development, and employee engagement Penelitian ini bertujuan untuk menganalisa pengaruh kepemimpinan transformasional, komunikasi internal, dan pengembangan karir terhadap employee engagement pada PT. Asuransi Ciputra Indonesia, Jakarta. Populasi dalam penelitian ini adalah karyawan divisi Telemarketing PT. Asuransi Ciputra Indonesia yang berjumlah 50 karyawan. Sampel pada penelitian ini berjumlah 50 karyawan. Metode penarikan sampel menggunakan Sample Jenuh. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode Analisis data pada penelitian ini menggunakan Variance Bases Structural Equation Modeling, Partial Least Square (PLS). Hasil penelitian ini membuktikan bahwa kepemimpinan transformasional berpengaruh positif dan signifikan terhadap employee engagement. Komunikasi internal berpengaruh positif namun tidak signifikan terhadap employee engagement. Pengembangan karir berpengaruh positif dan signifikan terhadap employee engagement. Kata Kunci : Kepemimpinan Transformasional, Komunikasi Internal, Pengembangan Karir, dan employee engagement.

Item Type: Thesis (S1-Sarjana)
NIM: 43114110486
Uncontrolled Keywords: Kepemimpinan Transformasional, Komunikasi Internal, Pengembangan Karir, dan employee engagement.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.3 Office Management/Manajemen Kantor, Manajemen Perkantoran
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 02 Mar 2021 02:26
Last Modified: 02 Mar 2021 02:26
URI: http://repository.mercubuana.ac.id/id/eprint/60003

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