PERANCANGAN ULANG IDENTITAS VISUAL TOKO CAT WARNA KINCLONG

FIRMANSYAH, DICKY EGA (2019) PERANCANGAN ULANG IDENTITAS VISUAL TOKO CAT WARNA KINCLONG. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 1.JUDUL.pdf Download (20kB) | Preview
Preview	Text (ABSTRAK) 2.ABSTRACK.pdf Download (239kB) | Preview
Preview	Text (LEMBAR PERNYATAAN) 3.surat pernyataan.pdf Download (219kB) | Preview
Preview	Text (LEMBAR PENGESAHAN) 4.lembar pengesahan.pdf Download (358kB) | Preview
Preview	Text (KATA PENGANTAR) 5.KATA PENGANTAR.pdf Download (135kB) | Preview
Preview	Text (DAFTAR ISI) 6.DAFTAR ISI.pdf Download (200kB) | Preview
Preview	Text (DAFTAR TABEL) 7.DAFTAR TABEL.pdf Download (205kB) | Preview
Preview	Text (DAFTAR GAMBAR) 8.DAFTAR GAMBAR.pdf Download (202kB) | Preview
Preview	Text (DAFTAR LAMPIRAN) 10.DAFTAR LAMPIRAN.pdf Download (20kB) | Preview
	Text (BAB I) BAB I.pdf Restricted to Registered users only Download (355kB)
	Text (BAB II) BAB II.pdf Restricted to Registered users only Download (440kB)
	Text (BAB III) BAB III.pdf Restricted to Registered users only Download (637kB)
	Text (BAB IV) BAB IV.pdf Restricted to Registered users only Download (1MB)
	Text (BAB V) BAB V.pdf Restricted to Registered users only Download (1MB)
	Text (DAFTAR PUSTAKA) KEPUSTAKAAN.pdf Restricted to Registered users only Download (350kB)
	Text (LAMPIRAN) LAMPIRAN.pdf Restricted to Registered users only Download (556kB)

Abstract

Very high brand growth, with a tight competitive situation encourages a brand to have the right strategy in attracting and convincing consumers. The Warna Kinclong Paint Shop actually has a visual identity, but its application has not been maximal and inconsistent. The redesign of the Bright Color Paint Shop identity was done so that the Bright Color Paint Shop had a clear and easily recognizable logo image and identity by the public. In the redesign of Warna Kinclong Paint Shop identity is not as easy as imagined, there are many processes that must be gone through such as research and analysis, brainstorming, logo sketching, logo sketching with company companies, digital processes, production, and post-production. After carrying out a long process, it was found a conclusion that the visual identity that was created was enough to give the impression of brand awareness to the audience. In addition, this visual identity also represents what is the goal of the Bright Color Paint Shop. This work illustrates that the character of the Warna Kinclong Paint Shop is formed because it has a strong branding concept. A brand is formed from a combination of an appropriate strategy and associations formed in it. Keywords: Corporate Image, Identity, Logo Pertumbuhan merek yang sangat tinggi, dengan situasi persaingan yang ketat mendorong sebuah merek untuk memiliki strategi yang tepat dalam menarik serta meyakinkan konsumen. Toko Cat Warna Kinclong sebenarnya sudah memiliki identitas visual, tetapi dalam penerappannya belum maksimal dan tidak konsisten. Perancangan ulang identitas Toko Cat Warna Kinclong dilakukan agar Toko Cat Warna Kinclong mempunyai citra dan identitas logo yang jelas dan mudah dikenali oleh masyarakat. Dalam perancangan ulang identitas Toko Cat Warna Kinclong tidak semudah yang dibayangkan, banyak proses yang harus dilalui seperti riset dan analisa, brainstroming, sketsa logo, pemilian sketsa logo dengan pihak perusahaan, proses digital, produksi, dan pasca produksi. Setelah melakukan proses yang panjang ditemukan sebuah kesimpulan bahwa identitas visual yang di buat sudah cukup memberikan kesan brand awerness kepada khalayak. Selain itu identitas visual ini pun sudah mewakilkan apa yang menjadi tujuan dari Toko Cat Warna Kinclong. Hasil karya ini menggambarkan bahwa karakter Toko Cat Warna Kinclong terbentuk karena memiliki konsep branding yang kuat. Sebuah brand terbentuk dari perpaduan antara suatu strategi yang tepat dan asosiasi yang terbentuk di dalamnya. Kata kunci : Citra Perusahaan, Identitas, Logo

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 19 075
NIM/NIDN Creators:	42315010026
Uncontrolled Keywords:	Citra Perusahaan, Identitas, Logo
Subjects:	600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.2 Industrial Design/Desain Industri 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.4 Pure and Applied Design and Decoration/Desain Dekorasi Murni dan Terapan 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.7 Decorative Coloring/Pewarnaan Dekoratif, Desain Pewarnaan
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	Dede Muksin Lubis
Date Deposited:	13 Apr 2022 03:15
Last Modified:	13 Apr 2022 03:15
URI:	http://repository.mercubuana.ac.id/id/eprint/59811

Actions (login required)

View Item