TRIYONO, TRIYONO (2015) ANALISA TINGKAT PENERIMAAN PELANGGAN SELULAR TERHADAP LAYANAN SELULAR BERBASIS 3G PADA PELAJAR SMP DI KABUPATEN TANGERANG. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
The purpose of this research was to determine factors influencing acceptance level of 3G on mobile phones customers in Kabupaten Tangerang. There are five constructs compiled into a structural model to explain customer acceptance level of 3G, i.e. perceived usefulness, perceived ease of use, perceived enjoyment, attitude towards using, and behavioral intention. The research subject is junior high school students that used mobile phones in Kabupaten Tangerang. The process of data collection used simple random sampling method by randomly taking all junior high school students. The method analysis used in this research is using regresion. The resulst of this research indicate that model of TAM can explain factors influencing acceptance of usage of 3G. The results showed that the overall proposed hypothesis was accepted. Keywords : mobile phones, 3G, Technology Acceptance Model, students
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-554-15-009 |
| NIM/NIDN Creators: | 55412120008 |
| Uncontrolled Keywords: | mobile phones, 3G, Technology Acceptance Model, students.MTEL |
| Subjects: | 600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 621 Applied Physics/Fisika terapan |
| Divisions: | Pascasarjana > Magister Teknik Elektro |
| Depositing User: | ORYZA LUVITA |
| Date Deposited: | 29 Mar 2022 04:04 |
| Last Modified: | 01 Jul 2022 07:59 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/58988 |
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