PENGARUH KUALITAS PRODUK, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA SEPEDA MOTOR MATIC MEREK YAMAHA

AMALI, VIKA (2020) PENGARUH KUALITAS PRODUK, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA SEPEDA MOTOR MATIC MEREK YAMAHA. S1-Sarjana thesis, Universitas Mercu Buana Jatisampurna.

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2. Halaman Judul.pdf

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3. Surat Pernyataan Karya Sendiri.pdf

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4. Lembar Pengesahan Skripsi.pdf

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5. ABSTRAK.pdf

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7. Daftar Isi.pdf

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8. Daftar Isi - Vika (viii, ix).pdf

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9. Daftar Gambar.pdf

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, dan iklan terhadap keputusan pembelian pada sepeda motor matic merek Yamaha. Objek penelitian ini adalah konsumen yang telah membeli dan menggunakan produk tersebut. Penelitian ini dilakukan terhadap 100 responden dengan menggunakan teknik sampel insidental. Analisis data dalam penelitian ini menggunakan regresi berganda dengan bantuan perangkat lunak SPSS 24. Hasil penelitian menunjukkan bahwa kualitas produk, harga, dan iklan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikan dari hasil pengujian hipotesis yang menunjukkan nilai signifikan dari ketiga variabel bebas yang mendukung hipotesis. Keywords : Keputusan Pembelian, Kualitas Produk, Harga, Iklan ABSTRACT This research aims to know the influence of product quality, price, and advertisement to purchasing decision on matic motorcycle brand Yamaha. The object of this study is consumers who have bought and used the product. This research was done to 100 respondents by using incidental sample technique. Data analysis in this research using multiple regression with the help of SPSS 24 software. The results of research shows that product quality, price, and advertisment have a positive and significant influence on purchasing decision. This is evidenced from the results of hypothesis testing that shows the significant value of three independent variables that support the hypothesis. Keywords : Purchasing Decision, Product Quality, Price, Advertisement

Item Type: Thesis (S1-Sarjana)
Call Number CD: FE/MJ 19 003
NIM: 43114210024
Uncontrolled Keywords: Keputusan Pembelian, Kualitas Produk, Harga, Iklan
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 18 Dec 2020 04:37
Last Modified: 18 Dec 2020 04:37
URI: http://repository.mercubuana.ac.id/id/eprint/58677

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