PERANCANGAN IDENTITAS VISUAL STREETWEAR “D’V STAR”

OKTAVIRA, DEVI NUR (2020) PERANCANGAN IDENTITAS VISUAL STREETWEAR “D’V STAR”. S1-Sarjana thesis, Universitas Mercu Buana Jatisampurna.

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02. Lembar Pernyataan.pdf

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03. Lembar Pengesahan.pdf

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04. Abstrak.pdf

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05. Kata Pengantar.pdf

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06. Daftar isi.pdf

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07. Daftar Tabel.pdf

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08. Daftar Gambar.pdf

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09.Daftar Lampiran.pdf

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Abstract

ABSTRAK D’V Star merupakan suatu brand yang menjual pakaian dengan mengusung tema mode pakaian Harajuku dan oshare kei yang dapat digunakan oleh segala gender. Namun D’V Star belum memiliki identitas visual untuk brandnya, logo dan mediamedia lainnya untuk menarik masyarakat agar percaya kepada brand ini. Sehingga tugas akhir ini bertujuan untuk merancang identitas visual bagi brand D’V Star agar bisa menyampaikan keunikannya melalui media-media yang akan dirancang oleh penulis selain itu perancangan ini juga bertujuan untuk membangun brand awareness terhadap streetwear D’V Star. Target pasar dalam karya ini adalah remaja akhir hingga dewasa (15-25), dengan latar belakang musisi dan masyarakat yang fashionable, dengan latar ekonomi sosialnya menengah keatas karena produk yang dijual oleh D’V Star memiliki kualitas yang baik. Kata kunci: Identitas Visual, Streetwear, Harajuku oshare kei ABSTRACT D’V Star is a brand that sells clothing with Harajuku oshare kei fashion that can be used by all genders. However, D’V Star don’t have visual identity for the brand, logo and other media to attract people to believe in this brand. So this final project aims to design a visual identity for the D'V Star brand so that it can convey its uniqueness through the media that will be designed by the author. This design also aims to build brand awareness of D'V Star streetwear. The target market in this work is late teens to adults (15-25), with a background of musicians and a fashionable society, with middle and upper social economic backgrounds because the products sold by D'V Star are of good quality. Key words : Visual identity, Streetwear, Harajuku oshare kei

Item Type: Thesis (S1-Sarjana)
Call Number CD: FDSK/DKV 20 003
NIM: 42316210011
Uncontrolled Keywords: Kata kunci: Identitas Visual, Streetwear, Harajuku oshare kei
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: siti maisyaroh
Date Deposited: 22 Oct 2020 05:07
Last Modified: 22 Oct 2020 05:07
URI: http://repository.mercubuana.ac.id/id/eprint/57810

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