REPRESENTASI KODE ETIK PUBLIC RELATIONS DALAM FILM “THANK YOU FOR SMOKING” (Analisis Semiotik Charles Sanders Peirce)

PRABOWO, BAGUS ANDHIKA (2020) REPRESENTASI KODE ETIK PUBLIC RELATIONS DALAM FILM “THANK YOU FOR SMOKING” (Analisis Semiotik Charles Sanders Peirce). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

Mass media is a tool used to convey messages from sources to the audience (recipients) by using mechanical communication tools such as newspapers, films, radio, television. One of them is a film that is currently developing rapidly. In this study, we want to explain the code of public relations ethics that we can take in film. The public relations code of ethics is a rule that regulates practitioners to always maintain ethics when carrying out their work. Based on the results of the study it can be seen that the film Thank You for Smoking has the meaning of the complexity of the work situation because the applicable code of ethics is not in accordance with field conditions. The code of ethics is also subjective because it is influenced by several factors such as the environment, culture, culture and patterns of interaction between individuals in each region to form an ethic that applies in the region. Mass media is a tool used to convey messages from sources to the audience (recipients) by using mechanical communication tools such as newspapers, films, radio, television. One of them is a film that is currently developing rapidly. In this study, we want to explain the code of public relations ethics that we can take in film. The public relations code of ethics is a rule that regulates practitioners to always maintain ethics when carrying out their work. Based on the results of the study it can be seen that the film Thank You for Smoking has the meaning of the complexity of the work situation because the applicable code of ethics is not in accordance with field conditions. The code of ethics is also subjective because it is influenced by several factors such as the environment, culture, culture and patterns of interaction between individuals in each region to form an ethic that applies in the region.

Item Type: Thesis (S1-Sarjana)
NIM: 44215010088
Uncontrolled Keywords: Representasi Kode Etik Public Relations dalam Film “Thank You For Smoking” (Analisis Semiotik Charles Sanders Peirce)
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.58 Preservation and Storage of Motion Picture Films/Pelestarian dan Penyimpanan Film Bergerak
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 14 Oct 2020 05:23
Last Modified: 14 Oct 2020 05:24
URI: http://repository.mercubuana.ac.id/id/eprint/57672

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