PENGARUH LITERASI KEUANGAN, INTERAKSI SOSIAL, DAN PENGGUNAAN TEKNOLOGI TERHADAP MINAT INVESTASI SAHAM MAHASISWA (Studi Pada Anggota KSPM Universitas Mercu Buana Tahun Angkatan 2019- 2020)

Ardiandi, Wisely (2021) PENGARUH LITERASI KEUANGAN, INTERAKSI SOSIAL, DAN PENGGUNAAN TEKNOLOGI TERHADAP MINAT INVESTASI SAHAM MAHASISWA (Studi Pada Anggota KSPM Universitas Mercu Buana Tahun Angkatan 2019- 2020). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, interaksi sosial, dan penggunaan teknologi terhadap minat investasi saham mahasiswa. Populasi dalam penelitian ini adalah anggota KSPM Universitas Mercu Buana Angkatan 2019 – 2020 yang aktif berjumlah 31 orang. Metode pengumpulan data dengan metode survei, dengan instrument penelitian yaitu kuesioner. Metode penarikan sampel yang digunakan yaitu sampel jenuh dimana semua anggota populasi digunakan sebagai sampel. Metode analisis data menggunakan Structural Equation Model-Partial Least Square. Penelitian ini membuktikan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap minat investasi saham mahasiswa, interaksi sosial berpengaruh positif dan signifikan terhadap minat investasi saham mahasiswa, dan penggunaan teknologi berpengaruh positif dan signifikan terhadap minat investasi saham mahasiswa. Kata Kunci: Literasi Keuangan, Interaksi Sosial, Penggunaan Teknologi, Minat Investasi Saham The purpose of this research is to analyze the effect of financial literacy, social interaction, and technology usage on student stock market participation. The subject in this study are 31 active members of the KSPM Universitas Mercu Buana batch 2019-2020. Data collection method is survey methods, using questionnaire as the research instrument. The sampling method used are saturated sample where all members of the population are used as samples. The data analysis method used is Structural Equation Model-Partial Least Square. This research proves that financial literacy has a positive and significant effect on student stock market participation, social interaction has a positive and significant effect on stock market participation, and technology usage has a positive and significant effect on stock market participation. Keyword: financial literacy, social interaction, technology usage, student stock market participation

Item Type: Thesis (S1)
NIM/NIDN Creators: 43117110249
Uncontrolled Keywords: Literasi Keuangan, Interaksi Sosial, Penggunaan Teknologi, Minat Investasi Saham,financial literacy, social interaction, technology usage, student stock market participation
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MYTHA ALVIANA SARI
Date Deposited: 09 Mar 2022 15:47
Last Modified: 09 Mar 2022 15:47
URI: http://repository.mercubuana.ac.id/id/eprint/57671

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