ANALISIS PENGARUH RELIGIUSITAS, HARGA DAN PENGETAHUAN PRODUK TERHADAP MINAT BELI SUKUK TABUNGAN PADA GENERASI MILENIAL

PRASETYA, RAJUT (2020) ANALISIS PENGARUH RELIGIUSITAS, HARGA DAN PENGETAHUAN PRODUK TERHADAP MINAT BELI SUKUK TABUNGAN PADA GENERASI MILENIAL. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Sukuk Tabungan merupakan salah satu produk investasi syariah yang diterbitkan oleh pemerintah. Penjualan Sukuk Tabungan selalu didominasi oleh investor dari generasi milenial. Penelitian ini bertujuan untuk menganalisis pengaruh religiusitas, harga, dan pengetahuan produk terhadap minat beli Sukuk Tabungan pada generasi milenial. Sampel penelitian diambil secara purposive kepada generasi milenial yang ada di Indonesia. Metode pengumpulan data menggunakan teknik survey. Data yang telah tersedia dianalisis dengan metode Partial Least Square. Hasil penelitian menunjukan bahwa religiusitas tidak berpengaruh terhadap minat beli Sukuk Tabungan pada generasi milenial. Harga dan pegetahuan produk berpengaruh terhadap minat beli Sukuk Tabungan pada generasi milenial. Kata Kunci: Minat Beli, Sukuk, Religiusitas, Harga, Pengetahuan Produk. Sukuk Tabungan is one of the sharia investment products issued by the government. Sukuk Tabungan sales are always dominated by investors from millennial generation. This study aims to analyze the effect of religiosity, price, and product knowledge to purchase intention of Sukuk Tabungan on millennial generation. The research sample was taken purposively to the millennial generation in Indonesia. The method of data collection uses a survey technique. Available data is analyzed using the Partial Least Square method. The results showed that religiosity did not affect to purchase intention of Sukuk Tabungan on millennial generation. Price and product knowledge influence the purchase intention of Sukuk Tabungan on millennial generation. Keywords: Purchase Intention, Sukuk, Religiosity, Price, Product Knowledge

Item Type: Thesis (S1)
NIM/NIDN Creators: 43115120433
Uncontrolled Keywords: Minat Beli, Sukuk, Religiusitas, Harga, Pengetahuan Produk.Purchase Intention, Sukuk, Religiosity, Price, Product Knowledge.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: UMMI RAHMATUSSYIFA
Date Deposited: 07 Mar 2022 06:53
Last Modified: 08 Mar 2022 05:25
URI: http://repository.mercubuana.ac.id/id/eprint/57342

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