PENGARUH FINANCIAL LITERACY, PROSPECT, DAN HERDING TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI (Studi pada Investor Jabodetabek)

ADISTIANA, (2021) PENGARUH FINANCIAL LITERACY, PROSPECT, DAN HERDING TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI (Studi pada Investor Jabodetabek). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Financial Literacy, Prospect, dan Herding terhadap pengambilan keputusan investasi. Populasi dalam penelitian ini adalah investor yang sudah memiliki investasi di Jabodetabek. Sampel yang dipergunakan adalah sebanyak 100 investor Jabodetabek. Metode penarikan sampel menggunakan metode Non-Probability Sampling dan Purposive Sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisi data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa Financial Literacy, Prospect, dan Herding berpengaruh positif dan signifikan terhadap Pengambilan Keputusan Investasi. Kata Kunci : Pengambilan Keputusan Investasi, Financial Literacy, Prospect, Herding. This study aims to analyze the influence of Financial Literacy, Prospect, and Herding on Investment Decision-making. The population in this study is investors who already have investments in Jabodetabek. The sample used is as many as 100 Jabodetabek investors. The sampling method uses the Non-Probability Sampling and Purposive Sampling method. The method of data collection using the survey method, with the research instrument is a questionnaire. Data analysis method using Partial Least Square. This research proves Financial Literacy, Prospect, and Herding has a positive and significant effect on Investment Decision-making. Keywords : Investment decision-making, Financial Literacy, Prospect, Herding.

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43117110008
Uncontrolled Keywords:	Pengambilan Keputusan Investasi, Financial Literacy, Prospect, Herding, Investment decision-making, Financial Literacy, Prospect, Herding
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ORYZA LUVITA
Date Deposited:	07 Mar 2022 06:47
Last Modified:	07 Mar 2022 06:47
URI:	http://repository.mercubuana.ac.id/id/eprint/57341

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