PENGARUH OMNICHANNEL, STORE ATMOSPHERE DAN KOLABORASI MITRA BISNIS TERHADAP KEUNGGULAN BERSAING (Studi Kasus Ritel Kesehatan dan Kecantikan Watsons)

MAWARNI, ROSITHA JULINDA (2021) PENGARUH OMNICHANNEL, STORE ATMOSPHERE DAN KOLABORASI MITRA BISNIS TERHADAP KEUNGGULAN BERSAING (Studi Kasus Ritel Kesehatan dan Kecantikan Watsons). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

	Text (Cover) COVER GABUNGAN - Rositha Julinda M.pdf Download (2MB)
	Text (Bab 1) BAB I - Rositha Julinda M.pdf Restricted to Registered users only Download (1MB)
	Text (Bab 2) BAB II - Rositha Julinda M.pdf Restricted to Registered users only Download (2MB)
	Text (Bab 3) BAB III - Rositha Julinda M.pdf Restricted to Registered users only Download (1MB)
	Text (Bab 4) BAB IV - Rositha Julinda M.pdf Restricted to Registered users only Download (3MB)
	Text (Bab 5) BAB V - Rositha Julinda M.pdf Restricted to Registered users only Download (820kB)
	Text (Daftar Pustaka) DAFTAR PUSTAKA - Rositha Julinda M.pdf Restricted to Registered users only Download (1MB)
	Text (Lampiran) LAMPIRAN - Rositha Julinda M.pdf Restricted to Registered users only Download (3MB)

Abstract

Penelitian ini bertujuan menguji dan menganalisis omnichannel, store atmosphere dan kolaborasi mitra bisnis terhadap keunggulan bersaing (studi kasus pada ritel kesehatan dan kecantikan Watsons). Pendekatan dalam penelitian ini adalah pendekatan deskriptif kuantitatif, dengan pengambilan contoh teknik purposive sampling. Sampel dalam penelitian ini adalah para pelanggan dengan jumlah 120 responden yang diminta pendapatnya melalui kuesioner. Karena itu, analisis data yang digunakan adalah Component atau Variance Based Structural Equation Modeling (Partial Least Square (Smart-PLS)). Hasil penelitian ini menunjukan bahwa secara positif variabel omnichannel, store atmosphere dan kolaborasi mitra bisnis terhadap keunggulan bersaing. Hal ini dibuktikan dari hasil T-statistik dari variabel memiliki nilai yang positif yang mendukung hipotesa. Kata Kunci: Omnichannel, Store Atmosphere, Kolaborasi Mitra Bisnis dan Keunggulan Bersaing. This research aims to examine and analyze if there are relationships between omni channel, store atmosphere and business collaboration partially or simultaneously against the competitive advantages in Watsons. This research is applying a descriptive-quantitative approach and using purposive sampling method. The sample in this research are the decision makers with the total of 120 respondents were chosen to fill the questioners. Thus, the Data analysis which used is component or Variance Based Structural Equation Modeling (Partial Least Square (Smart-PLS)). The result of this research shows that positive, the variable of omni channel, store atmosphere and business collaboration have influence into competitive advantages. It has been proven from the result of both variable t-statistic have positive print three variable that supports the hypothesis. Keywords: Omnichannel, Store Atmosphere, Business Collaboration and Competitive Advantages.

Actions (login required)

View Item