PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT BELI KARTU HALO PADA WEBSITE TELKOMSEL DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI

Febrian, Robbi (2020) PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT BELI KARTU HALO PADA WEBSITE TELKOMSEL DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Minat Beli Kartu Halo pada Website Telkomsel dengan Kepercayaan sebagai variabel Mediasi. Pendekatan yang dilakukan pada penelitian ini adalah dengan menggunakan pendekatan kuantitatif. Dalam penelitian ini, skala pengukuran yang digunakan adalah skala likert. Dalam penelitian ini populasinya adalah calon pelanggan KartuHalo area 2 (Jabodetabek Jabar) dengan syarat responden tersebut memiliki Kartu Kredit. Melalui hasil perhitungan G power ditemukan jumlah sempel sebanyak 119. Adapun teknik pengumpulan data yang akan dilakukan dalam penelitian ini menggunakan kuesioner tertutup. Analisis data dalam penelitian ini menggunakan metode Partial Least Square (PLS). Hasil pada penelitian ini menunjukkan bahwa (1) Perceived Ease of Use memiliki pengaruh positif dan signifikan terhadap Kepercayaan, (2) Perceived Usefulness memiliki pengaruh positif dan signifikan terhadap Kepercayaan, (3) Perceived Ease of Use berpengaruh positif namun tidak signifikan terhadap Minat Beli, (4) Perceived Usefulness memiliki pengaruh positif dan signifikan terhadap Minat Beli, (5) Kepercayaan memiliki pengaruh positif dan signifikan terhadap Minat Beli, (6) Perceived Ease of Use memiliki pengaruh positif dan signifikan terhadap minat beli Kartu Halo melalui Variabel Kepercayaan, dan (7) Perceived Usefulness memiliki pengaruh positif dan signifikan terhadap minat beli Kartu Halo melalui Variabel Kepercayaan. Kata Kunci: Perceived Ease of Use, Perceived Usefulness, Kepercayaan, Minat Beli This study aims to analyze the effect of Perceived Ease of Use and Perceived Usefulness on Buying Interest in Halo Cards on Telkomsel's Website with Trust as a Mediation variable. The approach taken in this research is to use a quantitative approach. In this study, the measurement scale used was the Likert scale. In this study the population is a prospective customer of KartuHalo area 2 (Jabodetabek Jabar) provided that the respondent has a credit card. Through the calculation of G power, it was found that the number of samples was 119. The data collection techniques used in this study used a closed questionnaire. Data analysis in this study used the Partial Least Square (PLS) method. The results in this study indicate that (1) Perceived Ease of Use has a positive and significant effect on Trust, (2) Perceived Usefulness has a positive and significant effect on Trust, (3) Perceived Ease of Use has a positive but not significant effect on Purchase Intention, (4) Perceived Usefulness has a positive and significant influence on Purchase Intention, (5) Trust has a positive and significant effect on Purchase Intention, (6) Perceived Ease of Use has a positive and significant effect on buying interest in Halo Cards through Trust Variables, and ( 7) Perceived Usefulness has a positive and significant effect on buying interest in Halo Cards through the Trust Variable. Keyword: Perceived Ease of Use, Perceived Usefulness, Trust, Buying Interest

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