PENGARUH BRAND IMAGE, PRODUCT KNOWLEDGE, DAN PERCEPTION OF PROFIT SHARING TERHADAP INTENTION TO USE PRODUK ISLAMIC BANKING

AUGUSTINA, MEGA SELVYA (2020) PENGARUH BRAND IMAGE, PRODUCT KNOWLEDGE, DAN PERCEPTION OF PROFIT SHARING TERHADAP INTENTION TO USE PRODUK ISLAMIC BANKING. S1 thesis, Universitas Mercu Buana.

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Abstract

This study aims to analyze the effect of brand image, product knowledge, and perception of profit sharing on intention to use. This research qualified as quantitative research. The sample consist of 161 customers, based on 10% of population calculation methods. It is a primary data. Data accumulate by survey with questionnaire methods and analyzed with Partial Least Square version 3.3.2. The results of this study can be concluded: (1) brand image has a positive effect on intention to use, (2) product knowledge has a positive effect on intention to use, (3) perception of profit sharing has positive effect on intention to use. Keywords : Brand Image, Product Knowledge, Perception of Profit Sharing, Intention to Use, Islamic Banking. Penelitian ini bertujuan untuk menganalisa pengaruh brand image, product knowledge, dan perception of profit sharing terhadap intention to use. Jenis penelitian ini digolongkan sebagai penelitian kuantitatif. Sampel ditentukan sebesar 10% dari populasi, sehingga didapat sampel sebanyak 161 nasabah. Data yang digunakan dalam penelitian ini berupa data primer. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square versi 3.3.2. Hasil penelitian membuktikan bahwa: (1) brand image berpengaruh signifikan positif terhadap intention to use, (2) product knowledge berpengaruh signifikan positif terhadap intention to use, (3) perception of profit sharing berpengaruh signifikan positif terhadap intention to use. Kata Kunci : Brand Image, Product Knowledge, Perception of Profit Sharing, Intention to Use, Islamic Banking.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 153
NIM/NIDN Creators: 43116110147
Uncontrolled Keywords: Brand Image, Product Knowledge, Perception of Profit Sharing, Intention to Use, Islamic Banking.
Subjects: 600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik > 679 Other Products of Specific Kinds of Materials/Produk dari Bahan Khusus > 679.4 Products of Keratinous and Dentinal Materials/Produk dari Bahan Keratin dan Dentin
600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik > 679 Other Products of Specific Kinds of Materials/Produk dari Bahan Khusus > 679.6 Products of Fibers and Bristles/Produk Serat dan Bulu
600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik > 679 Other Products of Specific Kinds of Materials/Produk dari Bahan Khusus > 679.7 Products of Tobacco/Produk Tembakau
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 07 Mar 2022 02:31
Last Modified: 10 Mar 2022 01:37
URI: http://repository.mercubuana.ac.id/id/eprint/57236

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